New Delhi, Kia India on Friday said it has tied up with Orix Auto Infrastructure Services to launch a new ownership experience programme.

The company has signed a Memorandum of Understanding (MoU) with Orix 'Kia Lease'.

The initiative aims to increase the reach of the brand and provide customers with another option to buy a Kia without any maintenance, insurance or resale hassles, Key India said in a statement.

It said that the first phase of the initiative has been launched in Delhi NCR, Mumbai Hyderabad, Chennai, Bengaluru and Pune.

Myung-Sik Sohn, Chief Sales Office, Kia India, said, “The leasing model is a global megatrend, which is gaining momentum in India as well. This model is particularly relevant with the new age consumers seeking flexible mobility solutions at attractive price points. Matches."

With industry forecasts projecting 100 percent growth over the next 4 years, the company expects its leasing service to outpace the industry growth average due to superior product range and service offerings.

It said leasing would enhance the company's brand image and increase sales opportunities.