Mumbai, Consumer health-focused Kenvue India is witnessing an increase in rural demand and lower input costs and will invest the benefits of this in the company to grow the business, a senior official said.
The company, formerly known as Johnson and Johnson Consumer Health, will invest the benefits of lower input costs into more advertising, CEO Manish Anandani said.
"We are already seeing a pick-up in rural demand as we move through the quarters. So, we are already seeing some spurts of rural demand reviving in our product portfolio. We hope this will help the overall economy recover." "Anandani said.
As for inflation, he said input prices skyrocketed after the Russian invasion of Ukraine and the company chose to take some of the impact on its profits and pass some on to consumers. However, he made it clear that he did not resort to inflationary contraction.
"Costs are coming down now, we will invest it back into the business to grow the business," he said.
The investments will be made largely in advertising, he said, declining to quantify expenses or the percentage increase thereof.
Kenvue India has an advertising strategy under which it chooses a digital-first approach for the premium range of brands like Aveeno, which are sold through e-commerce platforms or in department stores, he said.
Brands like Stayfree, focused on feminine hygiene, are sold across all segments of the economy, from the rich to the middle-income and also the aspirational, Anandani said, adding that the company prefers traditional media to advertise such products.
Stayfree is also the most active brand sold in rural areas along with other baby-focused products for Kenvue, she said, pointing to estimates showing that a large portion of women do not use such essential products, making it a untapped opportunity for these types of brands. .
He also said that Kenvue has some brands like Stayfree only in India, while others like Orsl, focused on digestive health, have grown in India.
As cases of rising temperatures increase, Anandani said there were 280 days of heat waves in 2022 alone and the company sees more traction for its dehydration segment.
Additionally, since data shows that 50 percent of children have sensitive skin at birth, he also sees it as a good opportunity.
Currently, his products are manufactured at company-owned facilities in Baddi, Himachal Pradesh, and Mulund, Maharashtra, he said, adding that a portion of the products are also contract manufactured.
Additionally, a small portion of premium products sold in India are imported from other markets, he said.
Anandani said India is a very important market for Kenvue and the company expects the business to grow in the country.
The company, formerly known as Johnson and Johnson Consumer Health, will invest the benefits of lower input costs into more advertising, CEO Manish Anandani said.
"We are already seeing a pick-up in rural demand as we move through the quarters. So, we are already seeing some spurts of rural demand reviving in our product portfolio. We hope this will help the overall economy recover." "Anandani said.
As for inflation, he said input prices skyrocketed after the Russian invasion of Ukraine and the company chose to take some of the impact on its profits and pass some on to consumers. However, he made it clear that he did not resort to inflationary contraction.
"Costs are coming down now, we will invest it back into the business to grow the business," he said.
The investments will be made largely in advertising, he said, declining to quantify expenses or the percentage increase thereof.
Kenvue India has an advertising strategy under which it chooses a digital-first approach for the premium range of brands like Aveeno, which are sold through e-commerce platforms or in department stores, he said.
Brands like Stayfree, focused on feminine hygiene, are sold across all segments of the economy, from the rich to the middle-income and also the aspirational, Anandani said, adding that the company prefers traditional media to advertise such products.
Stayfree is also the most active brand sold in rural areas along with other baby-focused products for Kenvue, she said, pointing to estimates showing that a large portion of women do not use such essential products, making it a untapped opportunity for these types of brands. .
He also said that Kenvue has some brands like Stayfree only in India, while others like Orsl, focused on digestive health, have grown in India.
As cases of rising temperatures increase, Anandani said there were 280 days of heat waves in 2022 alone and the company sees more traction for its dehydration segment.
Additionally, since data shows that 50 percent of children have sensitive skin at birth, he also sees it as a good opportunity.
Currently, his products are manufactured at company-owned facilities in Baddi, Himachal Pradesh, and Mulund, Maharashtra, he said, adding that a portion of the products are also contract manufactured.
Additionally, a small portion of premium products sold in India are imported from other markets, he said.
Anandani said India is a very important market for Kenvue and the company expects the business to grow in the country.
