After filming in his hometown of Compton, Washington [US] and performing the song six consecutive times at his 'The Pop Out' concert last month, Kendrick Lamar has finally released the highly anticipated video for 'Not Like Us', Which is different from everyone else. Track of his feud with Drake.
Directed by Lamar and Dave Free, the video features cameos from prominent West Coast celebrities, including producer Mustard, who wears a Toronto Blue Jays cap while taking a dig at Drake, and Compton-born NBA star DeMar DeRozan.
The video begins with Lamar doing push-ups on cinder blocks, a nod to Drake's 'Push Ups' release. Lamar's partner Whitney Alford and their two children also appear on "Family Matters", countering Drake's allegations.
Visual references to the owl, Drake's OVO label symbol, abound. Scenes include an owl on Lamar's arm, an owl in a cage, and Lamar breaking an owl pinata, along with the disclaimer, "No OVHoes were harmed during the production of this video."
Location shots of Tam's Burgers and the Compton Courthouse in the video reflect Lamar's West Coast origins.
According to The Hollywood Reporter, the feud between Lamar and Drake, which began in May, has led to the two releasing several separate tracks. Lamar's "Not Like Us" reached number 1 on the Billboard Hot 100, sealing his victory. The release of this music video is the cherry on top of their victory.
Directed by Lamar and Dave Free, the video features cameos from prominent West Coast celebrities, including producer Mustard, who wears a Toronto Blue Jays cap while taking a dig at Drake, and Compton-born NBA star DeMar DeRozan.
The video begins with Lamar doing push-ups on cinder blocks, a nod to Drake's 'Push Ups' release. Lamar's partner Whitney Alford and their two children also appear on "Family Matters", countering Drake's allegations.
Visual references to the owl, Drake's OVO label symbol, abound. Scenes include an owl on Lamar's arm, an owl in a cage, and Lamar breaking an owl pinata, along with the disclaimer, "No OVHoes were harmed during the production of this video."
Location shots of Tam's Burgers and the Compton Courthouse in the video reflect Lamar's West Coast origins.
According to The Hollywood Reporter, the feud between Lamar and Drake, which began in May, has led to the two releasing several separate tracks. Lamar's "Not Like Us" reached number 1 on the Billboard Hot 100, sealing his victory. The release of this music video is the cherry on top of their victory.
