Kajaria, India's number 1. 1 tile manufacturer, has unveiled a powerful campaign to celebrate the spirit of women empowerment and excellence in sports. As the world prepares for the world's biggest sporting event, Kajaria's initiative features three dynamic Indian athletes who have broken barriers and inspired a generation of young women to pursue their dreams.
The campaign features world champion Nikhat Zareen (boxing), Commonwealth gold medalist Manu Bhaker (shooting) and Commonwealth Games gold medalist Manika Batra (table tennis). This exciting campaign will debut with a high-impact digital film, supported by extensive print, POS and digital promotions.
The campaign is a tribute to the strength, resilience and determination of women who have overcome obstacles to achieve greatness. Through this campaign, Kajaria aims to encourage women to believe in themselves and their abilities and promote gender equality and challenge existing stereotypes.
Rishi Kajaria, Joint Managing Director, Kajaria Ceramics Ltd, said: “When one woman rises, other women rise with her. We have seen it in life, and a lot in sport. Something that we have highlighted in our campaign. A campaign that encourages women to believe in themselves, follow their dreams, shine for their country and, ultimately, pave the way for others like her. As a company, Kajaria is a strong advocate of women empowerment and we feel that the global sporting event is the right occasion to celebrate women who dare to dream big.”
About Kajaria
Kajaria Ceramics is the largest ceramic/vitrified tile manufacturer in India and the 8th largest in the world. With over three decades of excellence, Kajaria's innovative products have improved millions of homes across India. Leveraging cutting-edge technology and the latest manufacturing techniques, Kajaria has firmly established itself as the number one tile brand in the industry. The company operates 11 manufacturing plants across India, specializing in tiles and bathroom items, and is proud to have earned the Superbrand title for 13 consecutive years.
Video link: https://youtu.be/HYu1csQE83k
(Disclaimer: The above press release is provided by HT Syndication and will not assume any editorial responsibility for this content.)
The campaign features world champion Nikhat Zareen (boxing), Commonwealth gold medalist Manu Bhaker (shooting) and Commonwealth Games gold medalist Manika Batra (table tennis). This exciting campaign will debut with a high-impact digital film, supported by extensive print, POS and digital promotions.
The campaign is a tribute to the strength, resilience and determination of women who have overcome obstacles to achieve greatness. Through this campaign, Kajaria aims to encourage women to believe in themselves and their abilities and promote gender equality and challenge existing stereotypes.
Rishi Kajaria, Joint Managing Director, Kajaria Ceramics Ltd, said: “When one woman rises, other women rise with her. We have seen it in life, and a lot in sport. Something that we have highlighted in our campaign. A campaign that encourages women to believe in themselves, follow their dreams, shine for their country and, ultimately, pave the way for others like her. As a company, Kajaria is a strong advocate of women empowerment and we feel that the global sporting event is the right occasion to celebrate women who dare to dream big.”
About Kajaria
Kajaria Ceramics is the largest ceramic/vitrified tile manufacturer in India and the 8th largest in the world. With over three decades of excellence, Kajaria's innovative products have improved millions of homes across India. Leveraging cutting-edge technology and the latest manufacturing techniques, Kajaria has firmly established itself as the number one tile brand in the industry. The company operates 11 manufacturing plants across India, specializing in tiles and bathroom items, and is proud to have earned the Superbrand title for 13 consecutive years.
Video link: https://youtu.be/HYu1csQE83k
(Disclaimer: The above press release is provided by HT Syndication and will not assume any editorial responsibility for this content.)
