New Delhi, JM Financial Private Equity on Wednesday said it has invested Rs 40 crore in agri-machinery and equipment maker modish TractorOrkisan.
The investment will boost Modish TractorOrkisan's brand-building initiatives, boost its marketing efforts, support working capital needs and expand the distribution network, JM Financial Private Equity said in a statement, thereby strengthening the company's presence in the farm equipment industry. will ensure continued growth and leadership.
Modish Tractors manufactures agricultural machines and equipment under the Orkisan Balwan Krishi brand.
“India is witnessing a steady decline in the average size of agricultural land along with labor shortage and rising labor costs. As a result, the industry is witnessing a rise in small farm equipment, driven by the growing awareness of farmers enabled by Internet access. ....Balwan aims to be a leading agricultural equipment brand in the country,” said Darius Pandole, MD and CEO, Private Equity and Equity AIF, JM Financial.
Founded by Rohit Bajaj and Shubham Bajaj, Balwan is solving the industry challenges of pre-sales advice, selling quality products, after-sales training and after-sales service and additional support to farmers and is one of the few that provides all this. Is one of the players. These services under one umbrella.
The investment will boost Modish TractorOrkisan's brand-building initiatives, boost its marketing efforts, support working capital needs and expand the distribution network, JM Financial Private Equity said in a statement, thereby strengthening the company's presence in the farm equipment industry. will ensure continued growth and leadership.
Modish Tractors manufactures agricultural machines and equipment under the Orkisan Balwan Krishi brand.
“India is witnessing a steady decline in the average size of agricultural land along with labor shortage and rising labor costs. As a result, the industry is witnessing a rise in small farm equipment, driven by the growing awareness of farmers enabled by Internet access. ....Balwan aims to be a leading agricultural equipment brand in the country,” said Darius Pandole, MD and CEO, Private Equity and Equity AIF, JM Financial.
Founded by Rohit Bajaj and Shubham Bajaj, Balwan is solving the industry challenges of pre-sales advice, selling quality products, after-sales training and after-sales service and additional support to farmers and is one of the few that provides all this. Is one of the players. These services under one umbrella.
