New Delhi, Tata Motors-owned Jaguar Land Rover on Wednesday said it signed a letter of intent with its Chinese joint venture partner Chery to license the Freelander brand to the joint venture for the development of electric vehicles in China. Are.
Under the proposed new licensing agreement, CJLR – a 50/50 joint venture of Jaguar Land Rover Ltd. and Chery Automobile Co. Ltd. – will focus on building an advanced portfolio of electric vehicles based on Chery's EV architecture, particularly under the Freelander name. The company said in a statement.
JLR's Freelander brand was a Land Rover vehicle produced between 1997–2015. It was succeeded by Discovery Sport in 2016.
"In reborn CJLR form, the Freelander will offer a range of mainstream electric vehicles, initially sold in China through a separate network but geared for global export over time," the statement said.,
The vehicles will be designed in collaboration with the creative teams of both Chery and JLR to create a new position in China's fast-growing mainstream New Energy Vehicle (NEV) market. It said the products will be made at CJLR's existing manufacturing facility in Changshu.
Commenting on the development, JLR CEO Adrian Mardell said, “Today we are taking this important strategic step for JLR, which underlines our ongoing commitment to China and complements our existing business in China. "
He added, “We believe that working together to develop new models of collaboration for the world’s largest and fastest growing electric vehicle market combined with the appeal of the Freelander brand will be a very exciting opportunity for CJLR.” The future promises."
Yin Tongyu, Chairman of Chery Group, said that Chery and JLR are creating an innovative cooperation model that symbolizes their development path for the future.“Combining Chery's advanced EV technology with the distinctive appeal of the Freelander brand will undoubtedly provide Chinese and global consumers with a unique electric vehicle experience,” Tongue said.
The Freelander portfolio represents a complementary evolution, independent of both Chery's existing portfolio and JLR's modern luxury 'house of brands', the statement said.
Under the proposed new licensing agreement, CJLR – a 50/50 joint venture of Jaguar Land Rover Ltd. and Chery Automobile Co. Ltd. – will focus on building an advanced portfolio of electric vehicles based on Chery's EV architecture, particularly under the Freelander name. The company said in a statement.
JLR's Freelander brand was a Land Rover vehicle produced between 1997–2015. It was succeeded by Discovery Sport in 2016.
"In reborn CJLR form, the Freelander will offer a range of mainstream electric vehicles, initially sold in China through a separate network but geared for global export over time," the statement said.,
The vehicles will be designed in collaboration with the creative teams of both Chery and JLR to create a new position in China's fast-growing mainstream New Energy Vehicle (NEV) market. It said the products will be made at CJLR's existing manufacturing facility in Changshu.
Commenting on the development, JLR CEO Adrian Mardell said, “Today we are taking this important strategic step for JLR, which underlines our ongoing commitment to China and complements our existing business in China. "
He added, “We believe that working together to develop new models of collaboration for the world’s largest and fastest growing electric vehicle market combined with the appeal of the Freelander brand will be a very exciting opportunity for CJLR.” The future promises."
Yin Tongyu, Chairman of Chery Group, said that Chery and JLR are creating an innovative cooperation model that symbolizes their development path for the future.“Combining Chery's advanced EV technology with the distinctive appeal of the Freelander brand will undoubtedly provide Chinese and global consumers with a unique electric vehicle experience,” Tongue said.
The Freelander portfolio represents a complementary evolution, independent of both Chery's existing portfolio and JLR's modern luxury 'house of brands', the statement said.
