Delhi, June 2024: JK Paper, a renowned name in the paper industry, was excited to unveil its heartwarming initiative just in time for Father's Day. This year, JK Paper proudly led the #LetterToMySuperDad campaign and reached out to over 30,000 students across 25 cities in India. The initiative aims to foster a deep sense of gratitude and create an emotional bond between children and their fathers.
The #LetterToMySuperDad campaign encouraged students to express their love and appreciation for their fathers through the art of handwritten letters. By reviving the timeless tradition of letter writing, this initiative seeks to underline the invaluable importance of personal and heartfelt communication.Highlights of the campaign: School Collaboration: Through strategic partnerships with multiple schools, the campaign integrated the art of letter writing into their curriculum, ensuring widespread student participation and engagement.
Paper Plantation Awareness Programme: During the school visit, the team of JK Paper conducted engaging myth buster sessions focused on the Agro-Social Farm Forestry Programme. This innovative approach relies on cultivating and harvesting unique varieties of trees that provide high levels of income to farmers. In FY 2024, JK Paper distributed more than 11.64 lakh saplings to farmers, which were then harvested to make paper. Since its inception, JK Paper has planted trees on 9.50 lakh acres of land under its agro-social farm forestry programme.During the session, students and teachers displayed remarkable interest and fascination as they understood the intricacies of this sustainable paper making process and its profound importance.
Celebrity Collaboration: Famous influencers and respected actor Bhaktiyar Irani lent their support to the campaign by sharing their heartfelt #LetterToMySuperDad experiences. Their participation inspired followers across the country to join the initiative and celebrate the bond between fathers and children. Exciting Awards: The most poignant and heart-warming letters were carefully selected for special recognition, with the winners receiving their heartfelt Received special gift vouchers from JK Paper as a token of appreciation for the expression.
Mr. Parth Biswas, Head of Sales and Marketing, JK Paper said, “Father's Day has a special significance, which allows us to honor the love and sacrifice of every father.With our #LetterToMySuperDad campaign, we aimed to nurture a deeper emotional bond between children and their fathers, as well as reawaken the timeless art of letter writing. “Through our continuous efforts, we are striving to change the perception about paper by promoting eco-friendly practices, providing a sustainable alternative to plastic and contributing to a green future.”
The campaign culminated with heart-touching events held in schools, where students had the opportunity to personally present their letters to their fathers. These events not only brought smiles to many faces, but also reinforced the importance of expressing love and gratitude through simple yet powerful gestures.Video Link:
https://youtu.be/4296rxOjBRE
https://youtu.be/cMw0LndbLgc?si=c8-9A1zI6xVuNjvb About JK Paper
JK Paper's legacy goes back to the establishment of Straw Products Limited in 1938 in Bhopal.Today, JK Paper is a leading Indian player in office papers, coated papers, writing and printing papers and high-end packaging boards.
The company operates three integrated pulp and paper mills: Unit JKPM at Rayagada, Odisha, near the east coast of India; Unit CPM at Songadh, Gujarat on the west coast; and a subsidiary at Sirpur Paper Mills (SPM), Kagaznagar, Telangana. With the recently completed 170,000 TPA capacity expansion in Packaging Board at Unit CPM, JK Paper's current installed capacity is 761,000 TPA. The company has also entered the corrugation business through the acquisition of Horizon Packs Pvt. Ltd. Ltd. and Securipax Packaging Pvt. Ltd. In FY 23-24, JK Paper acquired 100% stake in Manipal Utilities Packaging Solutions Pvt. Ltd.Ltd. Going forward, the company will focus on improving the efficiency of these plants for better cost benefits. JK Paper has focused on reducing variations, improving quality, enhancing cost efficiency, providing better and faster service and engaging directly with end customers. Have embarked on digital transformation journey in key manufacturing processes to build relationships.
(Disclaimer: The above press release has been provided by HT Syndication and it will not take any editorial responsibility for this content.)
The #LetterToMySuperDad campaign encouraged students to express their love and appreciation for their fathers through the art of handwritten letters. By reviving the timeless tradition of letter writing, this initiative seeks to underline the invaluable importance of personal and heartfelt communication.Highlights of the campaign: School Collaboration: Through strategic partnerships with multiple schools, the campaign integrated the art of letter writing into their curriculum, ensuring widespread student participation and engagement.
Paper Plantation Awareness Programme: During the school visit, the team of JK Paper conducted engaging myth buster sessions focused on the Agro-Social Farm Forestry Programme. This innovative approach relies on cultivating and harvesting unique varieties of trees that provide high levels of income to farmers. In FY 2024, JK Paper distributed more than 11.64 lakh saplings to farmers, which were then harvested to make paper. Since its inception, JK Paper has planted trees on 9.50 lakh acres of land under its agro-social farm forestry programme.During the session, students and teachers displayed remarkable interest and fascination as they understood the intricacies of this sustainable paper making process and its profound importance.
Celebrity Collaboration: Famous influencers and respected actor Bhaktiyar Irani lent their support to the campaign by sharing their heartfelt #LetterToMySuperDad experiences. Their participation inspired followers across the country to join the initiative and celebrate the bond between fathers and children. Exciting Awards: The most poignant and heart-warming letters were carefully selected for special recognition, with the winners receiving their heartfelt Received special gift vouchers from JK Paper as a token of appreciation for the expression.
Mr. Parth Biswas, Head of Sales and Marketing, JK Paper said, “Father's Day has a special significance, which allows us to honor the love and sacrifice of every father.With our #LetterToMySuperDad campaign, we aimed to nurture a deeper emotional bond between children and their fathers, as well as reawaken the timeless art of letter writing. “Through our continuous efforts, we are striving to change the perception about paper by promoting eco-friendly practices, providing a sustainable alternative to plastic and contributing to a green future.”
The campaign culminated with heart-touching events held in schools, where students had the opportunity to personally present their letters to their fathers. These events not only brought smiles to many faces, but also reinforced the importance of expressing love and gratitude through simple yet powerful gestures.Video Link:
https://youtu.be/4296rxOjBRE
https://youtu.be/cMw0LndbLgc?si=c8-9A1zI6xVuNjvb About JK Paper
JK Paper's legacy goes back to the establishment of Straw Products Limited in 1938 in Bhopal.Today, JK Paper is a leading Indian player in office papers, coated papers, writing and printing papers and high-end packaging boards.
The company operates three integrated pulp and paper mills: Unit JKPM at Rayagada, Odisha, near the east coast of India; Unit CPM at Songadh, Gujarat on the west coast; and a subsidiary at Sirpur Paper Mills (SPM), Kagaznagar, Telangana. With the recently completed 170,000 TPA capacity expansion in Packaging Board at Unit CPM, JK Paper's current installed capacity is 761,000 TPA. The company has also entered the corrugation business through the acquisition of Horizon Packs Pvt. Ltd. Ltd. and Securipax Packaging Pvt. Ltd. In FY 23-24, JK Paper acquired 100% stake in Manipal Utilities Packaging Solutions Pvt. Ltd.Ltd. Going forward, the company will focus on improving the efficiency of these plants for better cost benefits. JK Paper has focused on reducing variations, improving quality, enhancing cost efficiency, providing better and faster service and engaging directly with end customers. Have embarked on digital transformation journey in key manufacturing processes to build relationships.
(Disclaimer: The above press release has been provided by HT Syndication and it will not take any editorial responsibility for this content.)
