New Delhi: Reliance-owned OTT platform JioCinema, which has the live streaming rights of Tata IPL, saw a 53 per cent growth in viewership with 2,600 crore views for the T20 cricket tournament that concluded on May 26.

This was the second season of IPL for JioCinema, with the platform recording a watch-time of over 35,000 crore minutes, the OTT platform said in a statement.

Additionally, the average time spent per viewer increased from 60 minutes to 75 minutes in the previous season of Tata IPL 2023.

It added, "Continuing the momentum after an incredible opening night, JioCinema's response grew by over 38 percent, taking the season to over 62 crores."

This season, JioCinema had a record 28 sponsors and over 1,400 advertisers.

“We conclude Tata IPL 2024 with the promise of redefining sports consumption in India,” said Viacom18 spokesperson. “The growth we are seeing year-on-year reassures us that our Audience-centric presentation i connected with and appreciated”.

JioCinema started the 2024 season with over 11.3 crore viewers on the first day, which is 51 percent more than the first day of TATA IPL 2023.

"As JioCinema launches its second season on digital, over 59 crore video views were recorded on the platform for the opening day of TATA IPL 2024, generating 660 crore minutes of watch-time," it said.

Reliance-backed Viacom18 acquired the digital rights of IPL in June 2022 for Rs 20,500 crore.

The television rights for the Indian subcontinent are held by Disney Star, which is yet to come up with the final viewership numbers.

After this, JioCinema will focus on the next sporting event – ​​the 2024 Olympic Games