New Delhi: The country's top telecom operator Jio will increase mobile service rates by 12-27 per cent from July 3, according to a company statement.

This is the first increase in the rates of mobile services by Jio after a gap of about two and a half years.

"The launch of the new schemes is a step towards driving industry innovation and driving sustainable growth through investment in 5G and AI technology," Reliance Jio Infocomm Chairman Akash M Ambani said in the statement.

The company has increased the rates of mobile services in almost all the plans.

The lowest recharge price is being increased to Rs 19, which is about 27 percent more than Rs 15 for the 1GB data add-on-pack.

The price of 75 GB postpaid data plan will now be Rs 449 instead of Rs 399.

Jio has also increased the price of the popular Rs 666 unlimited plan with 84 days validity by almost 20 percent to Rs 799.

Annual recharge plan prices will increase by 20-21 percent from Rs 1,559 to Rs 1,899 and from Rs 2,999 to Rs 3,599.

"Unlimited 5G data will be available on all 2GB per day and above plans... The new plans will be effective from July 3, 2024 and can be opted from all existing touchpoints and channels," the statement said.