New Delhi: Japanese multinational brewing and distilling company Suntory on Thursday said it has set up an Indian subsidiary to accelerate its business in the country.

The new company – Suntory India – will begin operations in July and will be led by managing director Masashi Matsumura. According to a statement, the company will set up its office in Gurgaon, Haryana.

"It aims to cover the corporate functions required to build a strong business foundation and accelerate growth in its existing spirits business and establish opportunities for soft drinks as well as health and wellness businesses in the Indian market," the statement said. To do".

Suntory Holdings Chairman and CEO Tak Ninami said this will be a new base in India, a country with a large population and a fast-growing economy.

“India is a remarkably attractive market and a major geopolitical player on the global stage, with strong cultural and economic ties with Africa, the Middle East and Asia.

He said, “Together with our spirits business Suntory Global Spirits, we will strengthen our position as a multifaceted beverages company in this important market by supporting our soft drinks and health and wellness businesses to build a foundation in India through investments and partnerships.” Will increase attendance.”

Founded in 1899 as a family-owned business in Osaka, Japan, Suntory Group is a global leader in the beverage industry.

It is the producer of the famous Japanese whiskeys Yamazaki and Hibiki, the prestigious American whiskeys Jim Beam and Maker's Mark, canned ready-to-drink-196, the premium malt beer, the Japanese wine Tomi and the world famous Chateau Lagrange.

Excluding excise taxes, its annual revenue in 2023 was US$20.9 billion.