New Delhi [India], Actor Jackie Shroff has approached the Delhi High Court to protect his personality and publicity rights. The suit has been filed against various entities using his name, photo, voice and the word "Bhidu" without his consent. Through this suit, actor Jackie Shroff has sought a direction to protect the plaintiff's name, voice, image, likeness and all other elements of the plaintiff. Personalities which are exclusive and their unauthorized use by the parties is likely to cause confusion and deception among the public. A bench of Justice Sanjiv Narula on Tuesday issued a summons on the actor's suit and said it would consider the matter tomorrow on the interim injunction application.An order restraining the actor defendants from infringing the personality rights and publicity rights of the plaintiff by using the plaintiff's name 'Jackie Shroff', 'Jackie', 'Jaggu Dada', voice image of 'Bhidu' and any other attribution Wants permanent injunction. Permanent Court order asking the Court to restrain the defendant Bhidu Shawarma Restaurant and its associates, servants, agents, associates, holding companies and representatives from infringing by using the plaintiff's registered trademarks in a petition specifically identifiable with him for commercial or personal gain It has been asked to pass a decree of prohibition. It is identical to the part of its trade name 'Bhidu Shawarma & Restaurant' or any other trade name/trade mark, which is confusingly similar to the registered trademark numbers of the plaintiff. The suit also pertains to the violation of the plaintiff's moral rights in the performances provided to him. On the basis of Section 38B of the Copyright Act 1957.The plaintiff as an actor has acted in a number of cinematographic films and thus enjoys moral rights in his performances in such films and is entitled to prevent any third party from distorting, mutilating or making other modifications. For their performances which are detrimental to their reputation In the context of the claims in the present proceedings, the defendants are extracting clips of films or other cinematographic works which contain the plaintiff's performances for the purpose of creation, communication or graphic/interchange formats. (GIF), etc. The lawsuit states that the plaintiff has not been informed prior to the creation of such GIF, nor has his consent been sought or secured. The defendant, by reproducing the clip containing the plaintiff's performance, that too in a manner that defames the plaintiff and makes him the subject of crude humor, is infringing on his moral rights in its performance. The express permission of the plaintiff for a commercial purpose without exploiting any characteristic of his personality can be prevented not only on the basis of the traditional concept of publicity rights, namely the exclusive right to commercially exploit one's personality, but also Recently, the Delhi High Court also banned the unauthorized use of actor Anil Kapoor's persona or name for commercial purposes, especially on the grounds of attempted dilution and tarnishing.In the year 2022, Amitabh Bachchan had also approached Delhi HC against illegal use of high voice and image.