New Delhi: Ride-hailing app InDrive aims to achieve three-time growth in gross business value and user base this year, a senior company official said on Thursday.
The company has appointed "12th Fail" actor Vikrant Massey as its brand ambassador for an ad campaign for a year.
Speaking at the company's event, Avik Karmakar, inDrive Senio GTM Manager, said, “This year our focus is to launch inDrive in 5-6 cities. We are expecting a 3x growth in GMV, ridership and user base this year. "
However, they did not disclose the actual GMV and customer base of the company at present. Karmakar said InDrive is present in more than 15 cities, including all four metros.
The company operates in 46 countries and provides direct interaction between drivers and passengers for ride hailing.
“We have seen 200 per cent growth in ridership year-on-year. The number of rides in India is in millions. We are continuously growing our driver partners and focusing more on adding electric vehicles to the fleet.
“Currently, we have over 50,000 registered driver partners in metros and 15,000-20,000 drive partners in non-metros,” Karmakar said.
He said that InDrive is a profitable firm and does not follow any cash burn model. At the event, the company launched a new brand campaign with Macy's "Ab App Ki Nahi, Aap Ke Chalegi".
“I look forward to being a part of inDrive India's campaign as their brand ambassador. I appreciate the service that inDrive provides to its riders and drivers. InDrive is unbiased, where people rather than the app Let's decide." Macy said.
The company has appointed "12th Fail" actor Vikrant Massey as its brand ambassador for an ad campaign for a year.
Speaking at the company's event, Avik Karmakar, inDrive Senio GTM Manager, said, “This year our focus is to launch inDrive in 5-6 cities. We are expecting a 3x growth in GMV, ridership and user base this year. "
However, they did not disclose the actual GMV and customer base of the company at present. Karmakar said InDrive is present in more than 15 cities, including all four metros.
The company operates in 46 countries and provides direct interaction between drivers and passengers for ride hailing.
“We have seen 200 per cent growth in ridership year-on-year. The number of rides in India is in millions. We are continuously growing our driver partners and focusing more on adding electric vehicles to the fleet.
“Currently, we have over 50,000 registered driver partners in metros and 15,000-20,000 drive partners in non-metros,” Karmakar said.
He said that InDrive is a profitable firm and does not follow any cash burn model. At the event, the company launched a new brand campaign with Macy's "Ab App Ki Nahi, Aap Ke Chalegi".
“I look forward to being a part of inDrive India's campaign as their brand ambassador. I appreciate the service that inDrive provides to its riders and drivers. InDrive is unbiased, where people rather than the app Let's decide." Macy said.
