A scan of the QR code of your exclusive Game of Thrones 'House of The Dragon' edition

confirms proof of provenance and provides certificate of ownership

Mumbai, India - July 5, 2024 - Indri, India's renowned single malt whiskey brand, has forged an innovative partnership with Virtualness, a leading authentication platform powered by blockchain and GenAI. Each bottle of its exclusive 'House of The Dragon' edition of Game of Thrones: House of Black and House of Green will be equipped with a unique non-fungible token (NFT) blockchain-enabled certificate that can be accessed through a simple scan of QR code placed on the back. Of the bottle. This certificate allows instant verification of proof of provenance and ownership. Customers can also share this certificate on social media platforms, enhancing their engagement and showing ownership of these coveted limited edition bottles.

"This collaboration exemplifies Indri's commitment to innovation and delivering exceptional experiences to our customers," said Siddhartha Sharma, founder of Piccadily Distilleries, a unit of Piccadily Agro Industries Limited. "By partnering with Virtualness, we ensure that customers receive verifiability when claiming their certificate of ownership when purchasing any bottle of our exclusive Game of Thrones 'House of The Dragon' edition."

“This partnership marks an important milestone in the authentication of luxury goods,” commented Kirthiga Reddy and Saurabh Doshi, co-founders of Virtualness. “By leveraging token-enabled blockchain technology, Indri is setting a new standard in the Indian premium spirits industry while fostering deeper connections within its community.”

Looking ahead, this collaboration sets a precedent for the spirits industry and demonstrates how blockchain can elevate consumer confidence and protect ownership records. As blockchain adoption continues to grow, Indri and Virtualness pave the way for a more secure and reliable experience for whiskey enthusiasts around the world.

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