With an aim to provide impetus to the growing Indian toy sector, DPIIT on Wednesday organized a “Workshop with Flipkart and the Indian Toy Industry” in New Delhi, which played a key role in formulating a roadmap to enable further growth of toys. Played. sector, increasing domestic consumption and upgrading/re-skilling the workforce.

Addressing a joint workshop of Indian toy manufacturers and e-retail giant Flipkart, Sanjeev, Joint Secretary, DPIIT, said: "The success of the Indian toy industry reflects increased exports, growing strength of the manufacturing ecosystem and reduction in import dependence. Is."

The discussions focused on how emerging opportunities from the e-commerce market can be leveraged to boost the growth of the Indian toy industry.

Secretary, (DPIIT), Rajesh Kumar Singh while addressing the participants said: “As part of its strong commitment to create a better ecosystem for the toy industry, the government has recognized this sector as one of the champion sectors with long-term growth. Recognized as one.Aiming to create a global market for 'Made in India' toys. A cohesive approach is being adopted by breaking down silos and working with the industry in all aspects to enhance the strength of the sector.

The workshop, organized in collaboration with Flipkart and the Indian toy industry, helped domestic toy manufacturers understand the nuances of online sales, taking a step forward towards building a “toyeconomy”.

According to industry estimates, Indian exports of toys, games and sporting goods grew by 239 per cent between 2014-15 to 2022-23 while imports declined by 52 per cent.

Furthermore, the report presents that the current market size of the industry is US$1.7 billion, and is expected to reach US$4 billion by 2032 with a 10.5 percent annual growth rate.