According to IDC, the share of the premium segment stood at 2 percent and there was a decline of 21 percent in absolute terms.
“There were a number of new launches across multiple price segments during the quarter, as well as increased promotional activities, particularly around premium offerings. Brands continue to focus on microfinancing schemes to increase affordability,” said Upasana Joshi, Senior Research Manager, Client Devices, IDC India.
For Apple, price discounts, special deals on e-tailer platforms and attractive financing options have led to its steady growth in India even after the festive season.
The iPhone 14 and 15 made up 56 percent of shipments for Apple in the country, where the company has doubled local manufacturing.
Shipments to the mass budget segment grew 22 per cent year-on-year to 48 per cent from 44 per cent a year ago.
The report mentioned that the top three brands were Vivo, Xiaomi and Samsung, which together accounted for 53 percent share in this segment.
Nearly 23 million 5G smartphones were shipped in the quarter and the share of 5G devices increased to 69 percent from 46 percent in the same quarter last year.
“There were a number of new launches across multiple price segments during the quarter, as well as increased promotional activities, particularly around premium offerings. Brands continue to focus on microfinancing schemes to increase affordability,” said Upasana Joshi, Senior Research Manager, Client Devices, IDC India.
For Apple, price discounts, special deals on e-tailer platforms and attractive financing options have led to its steady growth in India even after the festive season.
The iPhone 14 and 15 made up 56 percent of shipments for Apple in the country, where the company has doubled local manufacturing.
Shipments to the mass budget segment grew 22 per cent year-on-year to 48 per cent from 44 per cent a year ago.
The report mentioned that the top three brands were Vivo, Xiaomi and Samsung, which together accounted for 53 percent share in this segment.
Nearly 23 million 5G smartphones were shipped in the quarter and the share of 5G devices increased to 69 percent from 46 percent in the same quarter last year.
