London, Singer-songwriter Anuv Jain's composition capturing the sounds of India's rain is part of a new global music initiative called 'Sounds Right', launched on Thursday by the United Nations Museum - UN Live in the lead up to Earth Day in April. to be done. 22.

Jain's Hindi composition is part of a multilingual playlist made up of artists from around the world bringing together the sounds of nature from Colombia, Norway, Venezuela, Kenya, Denmark, UK, US and Indonesia.

A diverse mix of global artists have joined Sounds Right to release new tracks, or remix hits on 'feat. 'Nature' incorporates sounds of the natural world, which was described as "recognizing nature as the valuable artist that I really am", which would be a game changer.

“A lot of my music is inspired by things around me; The sky, the rain, the trees. Some of my best works highlight ‘nature’ as a metaphor to describe beauty,” said Jain.He said, “I am very excited that I got the opportunity to be a part of the Sounds Right initiative because it gives me the opportunity to give back to something that has given me so much, music and most of all life to all of us. " ,

In addition to Zayn's 'Barishene', the playlist includes Ellie Goulding's 'Brights Blue - Nature Remix', which utilizes the sounds of Colombia's lush rainforests; Bria Eno's David Bowie collaboration 'Get Real' with the harsh screams of hyenas, rooks and wild boars; and Cosmo Sheldrake's 'Soil' as a tribute to the powerful transformative and productive capabilities of underground ecosystems.

Louis VI collaborated with Listenin' Planet's acoustic ecologist Martin Stewart for 'Orange Skies', a track featuring the sounds of the Borneo rainforest.

The goal of the initiative is to activate fans, raise funds, spark conversations around the world about how we value nature, and inspire a sense of agency in collective efforts to protect the planet.

Fans will be encouraged to take follow-up actions to conserve nature, such as bio-monitoring and recording birdsong in the morning to adopt sustainable behaviour.Sounds Right Knowledge Partners estimates that Sounds Right will generate more than US$40 million for conservation in its first four years with over 600 million individual listeners.

“Sounds Right is a phenomenal musical movement. It unites people around the world in a shared commitment to recognize the intrinsic value of nature and inspires us all to take the necessary action to protect our planet,” said Melissa, UN Under-Secretary-General for Global Communications. Fleming said.

'feat. Royalties and donations to Sounds Right will be collected by UK and US registered charity EarthPercent and then directed to biodiversity conservation and restoration projects in threatened ecosystems around the world.The fund will be distributed under the guidance of the Sounds Right Expert Advisory Panel, a group of world-leading biologists, representatives of indigenous peoples' environmental activists and experts in conservation funding.

Katja Iversen, CEO of the United Nations Museum – UN Live, said: “Like music, pop culture has the power to engage millions of people, ignite positive global change at scale, and move us all towards more sustainable pathways. But brings.

“In a world where empathy is waning and many people often feel their actions hardly matter, Sounds Right and UN Live meet people where they already are – on their screens and in their earbuds - with the stories and formats they relate to, and the activities that matter to them. Recognizing nature as its valued artist will be a real game changer."

Museum for the United Nations – UN Live is an unconventional, frontier museum, working to connect people everywhere to the goals, actions and values ​​of the United Nations, and to build a world where everyone belongs to the people and the people. Feels agency in contributing to a positive future.Planet.