Bhubaneswar (Odisha) [India]: Indian filmmakers Jeetendra Mishra and Parth Panda made significant strides in promoting cultural exchange and meaningful cinema at the 77th Cannes Film Festival. Their collaboration is gaining international attention, underscoring their role as key figures in bridging Indian and global cultures through film.

Promoting Indian culture on the global platform

Jitendra Mishra, a leading figure in alternative filmmaking, has been a major supporter of Indian art, culture, Sambalpuri handloom and cinema of Odisha at Cannes. Known for his dedication to influential cinema, Mishra has contributed to over 110 films, including internationally acclaimed productions such as "I Am Kalam," "The Last Color," and "Desires of the Heart." Are. His films have not only won many awards but have also highlighted India's rich cultural image on the global stage.At this year's festival, Mishra's dedication to cultural promotion was evident. Serving as Director of the Smile International Film Festival for Children and Youth (SIFFCY) and Goodwill Ambassador of the International Center of Films for Children and Young People (CIFEJ) – a global network established under UNESCO in 1955, where he was selected The President in 2020 – He continues to influence the region. His reach extends to the Cannes Producers Network, and he has been a jury member at over 50 international film festivals and forums. Mishra has consistently advocated for films that bring about social change and enhance cultural understanding.

Parth Panda: Connecting cultures through cinema

Partha Panda, founder of Glocal Film UK Ltd, has joined Mishra in the mission to foster cultural ties between the UK and India through cinema.Panda, who is attending Cannes for the second time this year, celebrated his film projects dedicated to bringing Indian culture to the international audience. His work enhances cultural understanding while recruiting, training, developing and supporting diverse entrepreneurial ventures in the restaurant industry. As Founder of Glocal Film UK Ltd, Panda had the honor of walking the red carpet once again, representing a remarkable UK-India co-production aimed at connecting cultures through film. Hailing from Jagatsinghpur, Odisha, Panda has been actively promoting Indian art, culture and cinema through various initiatives.

A milestone collaboration

The highlight of this year's Cannes Film Festival was the partnership between Mishra's Cinema4Good Pvt Ltd and Panda's Glocal Film UK Ltd.Their collaborative project aims to highlight the vibrant art, culture and handlooms of India and the UK. This upcoming film project represents an important step in his efforts to use cinema as a tool for cultural diplomacy and artistic exchange.

The performance in Cannes: a testament to cultural diplomacy

With its rich history and global influence, the Cannes Film Festival provided the perfect backdrop for Mishra and Panda to showcase their work. Held from May 14 to 25, 2024, the festival featured a diverse range of films from across the world, including significant contributions from Indian filmmakers. Mishra and Panda's partnership highlights their dedication towards promoting meaningful cinema that connects cultures and celebrates diversity.Her film, a co-production that highlights the cultural narratives of both countries, was well received at Cannes, further cementing her reputation as a cultural ambassador. This project exemplifies his continued commitment to harnessing the power of cinema to create impactful, cross-cultural dialogue.

Impact on film industry

Mishra and Panda's presence at Cannes not only enhanced Indian cultural representation but also emphasized the role of film in promoting international understanding. Their collaboration reflects a broader trend towards inclusivity and cultural diversity in the film industry, setting a precedent for future co-productions and partnerships.

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To learn more about Jitendra Mishra and Parth Panda's work or explore cultural collaboration opportunities, connect with them on social media platforms: Facebook, LinkedIn and Instagram.(Disclaimer: The above press release has been provided by HT Syndication and it will not take any editorial responsibility for this content.)