According to the 'EY CEO Outlook Pulse Survey', nearly 70 per cent of CEOs are investing in technology, including AI, to drive growth and enhance productivity over the next 12 months, much higher than their global counterparts at 47 per cent. ,

However, strengthening data management and cybersecurity (56 percent) and pursuing cost optimization across business aspects (50 percent) also emerge as key strategic imperatives in the near term.

Additionally, acquisition of technology, new production capabilities, or innovative startups (44 percent) have emerged as the leading strategic drivers for mergers and acquisitions (M&A) activities, the report said.

“The commitment to technology investment is not just a response to the present but a strategic leap toward the future. The survey underscores this momentum, revealing that most CEOs are actively looking to position their organizations as AI-centric for innovation and productivity. Adding to the blueprint.” " said Mahesh Makhija, EY India Technology Consulting Leader.

Despite most CEOs acknowledging the increasing importance of sustainability compared to a year ago, there is a trend for sustainability to slip down the priority list for about 16 percent of CEOs due to financial constraints and changes in boardroom focus.

To promote the sustainability agenda, corporate India advocates subsidies and tax breaks for green technology investments along with technology incentives including AI, as well as government support of sustainable infrastructure projects.