New Delhi, India, is one of the most active countries for Threads, which has recorded more than 175 million monthly active users worldwide, according to social media giant Meta.
The update takes on significance as it marks the completion of almost a year since Meta officially launched its Twitter rival (now X).
"With 175 million active, we are seeing Threads become a place where people feel comfortable sharing their thoughts and ideas. India is one of the most active countries for Threads globally," Meta said in a statement.
In India, some of the most popular tags and topics on Threads focus on film, TV and OTT content, celebrity and sports-related conversations.
Meta CEO Mark Zuckerberg announced that Threads has more than 175 million monthly active users, and the social media giant stated that Threads was launched with the belief that "everyone has something valuable to say."
"It's been a year now and we are seeing that it has become a place where people feel comfortable sharing their thoughts and ideas. In fact, India is one of the most active countries for Threads globally," the statement said.
Among other important findings is the creation of 50 million topic tags in Threads to date, worldwide.
"Cricket has been reigning supreme in Threads in India, with current Indian team players like Rishabh Pant and Ravindra Jadeja, former cricketers like Akash Chopra and Suresh Raina, pundits like Ridhima Pathak and international cricketers like AB de Villiers sharing his passion for the game," Meta said.
The T20 Cricket World Cup, IPL and Women's Premier League 2024 have been some of the moments that have sparked cricket conversations on Threads this year, he further said, adding that more than 200 creators shared updates about the concluded IPL season in Threads.
Threads hit highs immediately after its introduction in July 2023: it gained 100 million user registrations a week after its launch.
However, the initial euphoria dissipated and, according to industry observers, the app subsequently struggled with a steady decline in engagement metrics.
The update takes on significance as it marks the completion of almost a year since Meta officially launched its Twitter rival (now X).
"With 175 million active, we are seeing Threads become a place where people feel comfortable sharing their thoughts and ideas. India is one of the most active countries for Threads globally," Meta said in a statement.
In India, some of the most popular tags and topics on Threads focus on film, TV and OTT content, celebrity and sports-related conversations.
Meta CEO Mark Zuckerberg announced that Threads has more than 175 million monthly active users, and the social media giant stated that Threads was launched with the belief that "everyone has something valuable to say."
"It's been a year now and we are seeing that it has become a place where people feel comfortable sharing their thoughts and ideas. In fact, India is one of the most active countries for Threads globally," the statement said.
Among other important findings is the creation of 50 million topic tags in Threads to date, worldwide.
"Cricket has been reigning supreme in Threads in India, with current Indian team players like Rishabh Pant and Ravindra Jadeja, former cricketers like Akash Chopra and Suresh Raina, pundits like Ridhima Pathak and international cricketers like AB de Villiers sharing his passion for the game," Meta said.
The T20 Cricket World Cup, IPL and Women's Premier League 2024 have been some of the moments that have sparked cricket conversations on Threads this year, he further said, adding that more than 200 creators shared updates about the concluded IPL season in Threads.
Threads hit highs immediately after its introduction in July 2023: it gained 100 million user registrations a week after its launch.
However, the initial euphoria dissipated and, according to industry observers, the app subsequently struggled with a steady decline in engagement metrics.
