PNN
Mumbai (Maharashtra) [India], July 2: After successfully placing more than 5,000 students in the digital marketing industry and collaborating with more than 300 recruiters, IIDE has discovered a fundamental insight: while the industry is rich in talent at the execution level, there is a notable gap in strategic experience.
To address this need, the institute has transformed its existing PG program in Digital Marketing and recently introduced its new Post Graduate Degree in Digital Strategy and Marketing.
The new on-campus graduate program in digital marketing and strategy will be available across both campuses (Mumbai and Delhi) and will focus on training graduates /newbies in strategic digital marketing.
IIDE's mission with this new program is to merge elements of strategy with practical and on-the-job training. To facilitate this, they have collaborated with WARC, a world-renowned advertising research center. Students will now have access to 26,000 award-winning case studies (initially presented at Cannes).
“I am delighted to announce our latest programme,” exclaimed Karan Shah, Founder and CEO of IIDE. "It's not just about education; it's about revolutionizing the digital landscape. Today's youth are breaking boundaries in terms of unconventional career paths, and our new PG Program is designed to empower them as digital strategists, ensuring they lead the transformation of the future of digital advertising."
Recognizing the crucial role of AI in digital media, the program includes AI-based modules in its curriculum. Tools like Unbounce, Writesonic, and Influencity will help students gain an edge in this highly competitive industry.
To further improve students' preparation for the job market, the institute will incorporate an internal artificial intelligence tool to conduct mock interviews.
This tool hones students' interview skills by providing them with detailed feedback and personalized training, ensuring they are fully prepared for real-world interviews.
What is unique is that the new program will also prepare students for work with frequent visits to top agencies like AdLift, Schbang, FCB Kinnect, etc., giving them first-hand exposure to the industry.
Additionally, the creative marketing module of the curriculum is co-designed and certified by FCB Kinnect, while the brand reputation management (customer experience) module is co-designed and certified by Konnect Insights, ensuring that students receive a top-level training aligned with the industry.
Furthermore, with an average placement rate of 95%, the institute has placed its students with global brands and agencies like Nykaa, Zomato, McDonalds, Madison World, Publicis Groupe, etc. The new program is aligned with the expectations of any postgraduate graduate. program: practical education, industrial connection and internships.
Mumbai (Maharashtra) [India], July 2: After successfully placing more than 5,000 students in the digital marketing industry and collaborating with more than 300 recruiters, IIDE has discovered a fundamental insight: while the industry is rich in talent at the execution level, there is a notable gap in strategic experience.
To address this need, the institute has transformed its existing PG program in Digital Marketing and recently introduced its new Post Graduate Degree in Digital Strategy and Marketing.
The new on-campus graduate program in digital marketing and strategy will be available across both campuses (Mumbai and Delhi) and will focus on training graduates /newbies in strategic digital marketing.
IIDE's mission with this new program is to merge elements of strategy with practical and on-the-job training. To facilitate this, they have collaborated with WARC, a world-renowned advertising research center. Students will now have access to 26,000 award-winning case studies (initially presented at Cannes).
“I am delighted to announce our latest programme,” exclaimed Karan Shah, Founder and CEO of IIDE. "It's not just about education; it's about revolutionizing the digital landscape. Today's youth are breaking boundaries in terms of unconventional career paths, and our new PG Program is designed to empower them as digital strategists, ensuring they lead the transformation of the future of digital advertising."
Recognizing the crucial role of AI in digital media, the program includes AI-based modules in its curriculum. Tools like Unbounce, Writesonic, and Influencity will help students gain an edge in this highly competitive industry.
To further improve students' preparation for the job market, the institute will incorporate an internal artificial intelligence tool to conduct mock interviews.
This tool hones students' interview skills by providing them with detailed feedback and personalized training, ensuring they are fully prepared for real-world interviews.
What is unique is that the new program will also prepare students for work with frequent visits to top agencies like AdLift, Schbang, FCB Kinnect, etc., giving them first-hand exposure to the industry.
Additionally, the creative marketing module of the curriculum is co-designed and certified by FCB Kinnect, while the brand reputation management (customer experience) module is co-designed and certified by Konnect Insights, ensuring that students receive a top-level training aligned with the industry.
Furthermore, with an average placement rate of 95%, the institute has placed its students with global brands and agencies like Nykaa, Zomato, McDonalds, Madison World, Publicis Groupe, etc. The new program is aligned with the expectations of any postgraduate graduate. program: practical education, industrial connection and internships.
