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Mumbai (Maharashtra) [India], July 5: ICICI Lombard, a leading private general insurer in India, proudly announces the launch of its revolutionary health product, 'Elevate'. Powered by AI, the first-of-its-kind health product is packed with cutting-edge features and add-ons, offering personalized solutions to meet the needs of a dynamic lifestyle, unforeseen medical emergencies and medical inflation. This significant launch underlines ICICI Lombard's commitment to pioneer advancements in the insurance industry and deliver exceptional value to its customers.

Designed to serve the rapidly evolving ecosystem, 'Elevate' offers a suite of customized, customer-centric plans that prioritize comprehensive coverage and flexibility. Key features of 'Elevate' include:* Infinite sum insured: Addressing the concern of limited coverage and sum insured, this feature ensures that policyholders are never left without coverage.

* Infinite Claim Amount: This add-on offers comprehensive financial protection with an infinite claim amount for a single claim during the policy term without regard to the sum insured amount.

* Power Booster Add-on: This add-on provides a 100 percent cumulative bonus annually, regardless of claims, for an indefinite period.* Restart Benefit: This feature activates unlimited restarts of your coverage, ensuring continued protection regardless of claims. claims.

* Infinite Guarantee: This starter add-on allows people with pre-existing conditions such as asthma, diabetes, hypertension, hyperlipidemia and obesity to start benefiting from the policy after day 30, compared to industry norms of a waiting period of 3 years.

Leveraging the power of AI, 'Elevate' interprets customer feedback to deliver optimal coverage recommendations, ensuring each policy is uniquely tailored to individuals' requirements. The personalized approach to health insurance provides broad protection while addressing personal health and financial considerations, making it more adaptable and responsive to customers' needs. Staying true to its motto: power of infinite personalization,' Elevate' also comes with 15 built-in covers and multiple customization options, including covers for; 20 critical illnesses, personal accidents, maternity, newborn cover, accommodation and travel benefits, preventive care, inflation protector, air ambulance and personalized home care and many more.

Anand Singhi, Head of Retail and Government, ICICI Lombard, said: "'Elevate' embodies our unwavering dedication to pioneering innovation and customer centricity. As an industry innovator, powered by an AI engine, 'Elevate' will redefine health insurance, ensuring a deeply personalized experience tailored to customers' unique needs. With add-ons like 'Infinite Care' and 'Power Booster', we have set a new standard in health insurance, giving our customers unparalleled peace of mind. .an increasingly dynamic world."

ICICI Lombard is committed to customer centricity by integrating innovation into every facet of its operations, especially in personalized insurance solutions enhanced with cutting-edge technology.About ICICI Lombard

ICICI Lombard is the country's leading private general insurance company. The Company offers a complete and well-diversified range of products through multiple distribution channels, including motor, health, crop, fire, personal accident, marine, engineering and liability insurance. With a legacy of over two decades, ICICI Lombard is committed to customer-centricity with its brand philosophy 'Nibhaaye Vaade'. The company has issued over 36.2 million policies, addressed over 2.9 million claims and has a gross written premium (GWP) of Rs 255.94 billion for the year ended March 31, 2024. ICICI Lombard has 312 branches and 13,670 employees, as of March 31, 2024.

ICICI Lombard has been a pioneer in the industry and is the first large-scale insurance company in India to migrate all its core systems to the cloud. With a strong focus on being agile and digital-led, it has launched a host of technology-driven innovations, including the industry's first Face Scan on its exclusive insurance and wellness app, IL TakeCare, with over 9, 3 million downloads. The company has won several laurels including ET Corporate Excellence Awards, Golden Peacock Awards, FICCI Insurance Awards, Assocham, Stevie Asia Pacific, National CSR Awards, etc. for its various initiatives. For more details, please log in to www.icicilombard.com