New Delhi, Two-wheeler major Hero MotoCorp on Monday said it has joined the Open Network for Digital Commerce (ONDC) to increase reach and convenience and provide easily accessible digital modes to customers.

The open network will initially offer parts, accessories and merchandise for two-wheelers. Customers can easily search for 'Hero Genuine Parts' using buyer apps on networks like Paytm and Mystore, Har MotoCorp said in a statement.

“…With ONDC Network, we pioneered automotive assortment for the auto industry, making it easier for customers to find vehicle parts and accessories.

Niranjan Gupta, CEO, Hero MotoCorp, said, "With this initiative, Hero MotoCorp is taking forward the Government's Digita India mission and we will continue to bring more innovations in this sector."

“When a brand like Hero MotoCorp adopts Open Network, it reaffirms your vision of driving digital transformation in the country by creating an efficient ecosystem for all types of businesses,” said T Koshy, Managing Director and CEO, ONDC.

Hero MotoCorp said that by improving reach and creating a fair and efficient environment for its channel partners, the integration on the ONDC network speeds up order processing by enabling hyperlocal delivery supported by its extensive physical distribution.