Diarrhea is the third leading cause of child mortality in India.

“The Stop Diarrhea campaign aims to achieve zero child deaths due to childhood diarrhoea,” the health ministry said.

The Stop Diarrhea campaign has been rebranded from the long-running Intensive Diarrhea Control Fortnight (IDCF) initiative, which began in 2014.

Compared to the existing 2-week strategy of pre-positioning of ORS, the new strategy involves a 2-month long campaign with pre-positioning of 2 ORS packets and Zinc as co-packaging for children under 5 years of age. Is included.

Health Minister J.P. Nadda said, "Various initiatives of the Central Government like National Jal Jeevan Mission, Swachh Bharat Abhiyan and expansion of Ayushman Arogya Mandir network helped in reducing childhood mortality due to diarrhea in the country. Is."

The campaign's 2024 slogan, "Take care of diarrhea with sanitation and ORS" highlights the importance of prevention, sanitation and proper treatment.

The campaign will be run in two phases from 14th to 30th and the campaign phase will be run from 1st July to 31st August.

The Health Minister also stressed the importance of enhancing capacity building efforts as well as sensitization of health workers to strengthen diarrhea management efforts in India.

J.P. Nadda said, “If our healthcare workers can reach the remotest corners of the country and administer 220 crore doses of Covid vaccines, I am sure that our frontline healthcare workers can achieve the same robust distribution during the Stop Diarrhea campaign.” Can create a system.”