Guwahati (Assam) [India], The tea auction center in Guwahati on Wednesday hit a new record when CTC (crush, tear, curl) tea leaves sold by grower Hukmol fetched a record price of Rs 723 per kg.
According to auction center officials, these lots were sold by brokerage firm J Thomas & Co and bought by Arihant Tea Company and Shree Jagadamba Tea Syndicate.
Another achievement was achieved today when good quality tea grown by small tea growers was sold at Rs 436 per kg, the highest price for purchased leaf tea plantations.
These teas were produced by the leaf tea factory purchased by Rajjuli owned by Parry Agro and sold by brokerage company Paramount Tea Marketing Pvt Ltd. Ltd. The tea leaves were purchased by Barua Innovations of Guwahati.It is noteworthy that the prices of tea produced by small tea producers are also high.
Dinesh Bihani, secretary, Guwahati Tea Auction Buyers Association, said, “This development not only symbolizes recognition of quality tea but is also a good sign for small growers, who can now expect better prices for their green leaves. "
Today's record tea prices may encourage more small growers to focus on producing quality green leaves, at a time when many have raised concerns about quality in small gardens.
“The transparent nature of the auction system ensures that high prices can be achieved, which would not be possible in a private sale,” Bihani added.
Tea is the lifeline industry of Assam and tea alone accounts for 90 percent of the state's total exports.The livelihood of millions of people depends on the tea plantation industry.
Bhaskar Hazarika, owner of Hukmol, told ANI, "Gradually, our CTC tea prices are reaching higher prices year after year. Last year our annual average rate per kilogram was around Rs 432."
Hazarika said, “In 2009, I entered this tea business. Since then, our tea is gaining recognition, and hence the prices are increasing.,
He believes that large-scale tea producers will find it difficult to survive in the times to come, and it is the premium tea producers who will continue to thrive.
“I understood this trend and hence entered the premium tea business,” Hazarika said.
Famous globally for its richly colored and aromatic tea, Assam's tea industry provides livelihood to millions of people, while many others are directly or indirectly dependent on the plantations. The state is famous for both Orthodox and CTC (crush, tear, curl) varieties of tea.
About 25 percent of the tea produced in the state is dust grade and the rest is CTC and orthodox.Tea plantation area in Assam reaches important milestone of 200 years in 2023. The industry is not in good shape and is grappling with issues such as rising production costs, relatively stagnant consumption, low prices and crop quality issues.
It also faces the challenge of maintaining its hold in the competitive global market. The tea business is cost-intensive, with an estimated 60-70 per cent of the total investment being determined in terms of costs.
Assam now produces about 700 million kilograms of tea annually and accounts for about half of India's total tea production.The state also generates foreign exchange equivalent to Rs 3,000 crore annually.
According to auction center officials, these lots were sold by brokerage firm J Thomas & Co and bought by Arihant Tea Company and Shree Jagadamba Tea Syndicate.
Another achievement was achieved today when good quality tea grown by small tea growers was sold at Rs 436 per kg, the highest price for purchased leaf tea plantations.
These teas were produced by the leaf tea factory purchased by Rajjuli owned by Parry Agro and sold by brokerage company Paramount Tea Marketing Pvt Ltd. Ltd. The tea leaves were purchased by Barua Innovations of Guwahati.It is noteworthy that the prices of tea produced by small tea producers are also high.
Dinesh Bihani, secretary, Guwahati Tea Auction Buyers Association, said, “This development not only symbolizes recognition of quality tea but is also a good sign for small growers, who can now expect better prices for their green leaves. "
Today's record tea prices may encourage more small growers to focus on producing quality green leaves, at a time when many have raised concerns about quality in small gardens.
“The transparent nature of the auction system ensures that high prices can be achieved, which would not be possible in a private sale,” Bihani added.
Tea is the lifeline industry of Assam and tea alone accounts for 90 percent of the state's total exports.The livelihood of millions of people depends on the tea plantation industry.
Bhaskar Hazarika, owner of Hukmol, told ANI, "Gradually, our CTC tea prices are reaching higher prices year after year. Last year our annual average rate per kilogram was around Rs 432."
Hazarika said, “In 2009, I entered this tea business. Since then, our tea is gaining recognition, and hence the prices are increasing.,
He believes that large-scale tea producers will find it difficult to survive in the times to come, and it is the premium tea producers who will continue to thrive.
“I understood this trend and hence entered the premium tea business,” Hazarika said.
Famous globally for its richly colored and aromatic tea, Assam's tea industry provides livelihood to millions of people, while many others are directly or indirectly dependent on the plantations. The state is famous for both Orthodox and CTC (crush, tear, curl) varieties of tea.
About 25 percent of the tea produced in the state is dust grade and the rest is CTC and orthodox.Tea plantation area in Assam reaches important milestone of 200 years in 2023. The industry is not in good shape and is grappling with issues such as rising production costs, relatively stagnant consumption, low prices and crop quality issues.
It also faces the challenge of maintaining its hold in the competitive global market. The tea business is cost-intensive, with an estimated 60-70 per cent of the total investment being determined in terms of costs.
Assam now produces about 700 million kilograms of tea annually and accounts for about half of India's total tea production.The state also generates foreign exchange equivalent to Rs 3,000 crore annually.
