New Delhi: The government on Wednesday held exploratory talks with online news publishers and other concerned departments on the Digital News Publishers Association's (DNPA) demand for revenue sharing arrangements with big tech companies like Google and Meta for using their content. .

The meeting was chaired by Information and Broadcasting Secretary Sanjay Jaju, where representatives of DNPA and other government departments were present.

DNPA had petitioned the government to develop a revenue sharing mechanism with big technology companies like Google and Meta that aggregate and distribute content created by others and monetize the internet traffic generated in the process.

According to DNPA, such practices are adversely affecting the business of digital news publishers.

Australia and Canada have taken legal steps that would require big technology companies to pay local news publishers for the content they produce and use on platforms linked to such mega firms.

The meeting convened by Jaju was based on its communication sent by DNPA to the government regarding developing a consensus on the legal framework needed to address the issues of "imbalance of bargaining power, unfair competition and sharing of advertising revenues among technology companies". To understand the issues raised. / Intermediary and Indian digital news publisher."

DNPA, a premier organization of India's top 18 news publishers, has been insisting that media houses in India receive a fair share of revenue from big tech companies for the content they publish.