New Delhi: Google Wallet in India has partnered with fintech firm Pine Labs to offer gift cards on the platform, according to a joint statement.

The statement said the partnership simplifies the use of gift cards, giving users a seamlessly convenient experience.

It adds that users can store and manage gift cards within the Google Wallet app, and will receive reminders to use them at checkout.

Naveen Chandani, President, Issuance Business, Pine Labs, said there has been a significant change in the way merchants accept digital payment methods over the past few years.

“Considering the huge Android user base in the country, we expect a sharp surge in the usage of gift cards as more retailers and brands now look to expand their customer base, improve customer experience, retention and Will leverage this into an omnichannel strategy,” he said.

Google launched the Google Wallet app for Android users in India earlier this month.