The awareness campaign starting from Delhi's popular Khan Market and INA Market specifically focuses on detection and reduction of pesticide residues and contaminants in food products.

Market associations and traders were actively involved and educated about the harmful effects of pesticide residues mainly on fruits and vegetables and the importance of their testing.

FSSAI also introduced its pioneering initiative, “Food Safety on Wheel Mobile Lab”, equipped with various rapid testing kits capable of detecting around 50 pesticide residues in fruits, vegetables, milk and cereals.

The results of these tests are available within a few hours, facilitating quick action to ensure food safety.

Traders were encouraged to use this resource for rapid testing to ensure the safety and quality of products sold in the market.They were also made aware about several topics related to food safety such as the need to obtain FSSAI license or registration and strict adherence to food safety standards.

Traders encouraged to source raw materials exclusively from FSSAI-registered vendors to ensure traceability and compliance.

The importance of testing raw materials to guarantee the safety and quality of food products was emphasized during the programme.

Awareness was created among the attendees about artificial ripening of fruits and vegetables using unapproved chemicals and wax coating and the role of organic farming.

The attendees were informed about the availability of testing laboratories for food products in Delhi and surrounding areas.The program emphasized on collective responsibility in ensuring food security, with the mantra, “Food security is everyone's responsibility” and also emphasized the importance of the vital role of each stakeholder in the food supply chain in promoting a healthy India. Went.