PNN
Ahmedabad (Gujarat) [India], June 18: It is said that every big journey starts with a single step. For Hemamalini Kumaran, that step was to establish Shivane Boutique in 2007. What started as a small brand with a love for silk sarees is now representative of craftsmanship and passion for ethnic fashion. Led by Hemamalini's vision and dedication, the brand has undergone a remarkable transformation over the last 17 years, from a simple beginning from her home to a global phenomenon with two boutiques in Tirunelveli and Madurai.
Beginning of Shivane's success story
Even in the heart of South India, a region where silk sarees are a deep-rooted tradition, the idea of a woman entrepreneur like Hema Malini setting up her own brand was considered taboo.The challenge was twofold: not only was the ethnic apparel market in Tirunelveli highly competitive, but entering the sector as a new brand also posed its own hurdles. However, Hema Malini's unwavering commitment to her vision shone through. Her careful selection of fabrics, collaboration with local artisans, and constant focus on creating one-of-a-kind designs became the core values of Shivane's boutique, eventually carving out a niche in the competitive saree and salwar material market. This dedication to ensuring a unique experience for each customer has made Shivane Boutique a loyal customer base, with over 500 footfall every month.
Digital embrace drives global expansion
Driven by the passion to share this unique experience with a wider audience and the vision to go global, Hema Malini set up a robust e-commerce website for Shivane Boutique even before businesses were forced to do so due to the pandemic.This visionary move coupled with a comprehensive social media marketing strategy led to a 2X increase in average order value over the last 5 years, creating a loyal customer base of over 1 million, with a remarkable 30 percent of orders originating from here. Countries like USA, UK, Australia, Singapore, Dubai and South Africa.
Looking Ahead: A Vision for the Future
Shivanez Boutique, once a small brand, has become a globally recognized name with revenues of Rs 15 crore in the last five years. Hema Malini's passion for her art fuels her ambition to take Shivane to even greater heights. This strategic expansion includes plans to open new stores across the country.Furthermore, their vision extends beyond retail to include the exciting prospect of venturing into material manufacturing, allowing them to expand their product portfolio beyond saree and salwar materials. This timely move will strengthen Shivane's position as a leading force in the fashion industry. Hema Malini's journey serves as an inspiration for aspiring entrepreneurs, proving that age is no barrier to fulfilling one's dreams and achieving remarkable success.www.shivanesboutique.com
Ahmedabad (Gujarat) [India], June 18: It is said that every big journey starts with a single step. For Hemamalini Kumaran, that step was to establish Shivane Boutique in 2007. What started as a small brand with a love for silk sarees is now representative of craftsmanship and passion for ethnic fashion. Led by Hemamalini's vision and dedication, the brand has undergone a remarkable transformation over the last 17 years, from a simple beginning from her home to a global phenomenon with two boutiques in Tirunelveli and Madurai.
Beginning of Shivane's success story
Even in the heart of South India, a region where silk sarees are a deep-rooted tradition, the idea of a woman entrepreneur like Hema Malini setting up her own brand was considered taboo.The challenge was twofold: not only was the ethnic apparel market in Tirunelveli highly competitive, but entering the sector as a new brand also posed its own hurdles. However, Hema Malini's unwavering commitment to her vision shone through. Her careful selection of fabrics, collaboration with local artisans, and constant focus on creating one-of-a-kind designs became the core values of Shivane's boutique, eventually carving out a niche in the competitive saree and salwar material market. This dedication to ensuring a unique experience for each customer has made Shivane Boutique a loyal customer base, with over 500 footfall every month.
Digital embrace drives global expansion
Driven by the passion to share this unique experience with a wider audience and the vision to go global, Hema Malini set up a robust e-commerce website for Shivane Boutique even before businesses were forced to do so due to the pandemic.This visionary move coupled with a comprehensive social media marketing strategy led to a 2X increase in average order value over the last 5 years, creating a loyal customer base of over 1 million, with a remarkable 30 percent of orders originating from here. Countries like USA, UK, Australia, Singapore, Dubai and South Africa.
Looking Ahead: A Vision for the Future
Shivanez Boutique, once a small brand, has become a globally recognized name with revenues of Rs 15 crore in the last five years. Hema Malini's passion for her art fuels her ambition to take Shivane to even greater heights. This strategic expansion includes plans to open new stores across the country.Furthermore, their vision extends beyond retail to include the exciting prospect of venturing into material manufacturing, allowing them to expand their product portfolio beyond saree and salwar materials. This timely move will strengthen Shivane's position as a leading force in the fashion industry. Hema Malini's journey serves as an inspiration for aspiring entrepreneurs, proving that age is no barrier to fulfilling one's dreams and achieving remarkable success.www.shivanesboutique.com
