Television stars have been vocal about the small screen's role as trendsetters showcasing affordable fashion.

"Well, if you ask me, I think rather than reviving styles, TV actors are actually trendsetters! Look at shows like 'Jassi Jaisi Koi Nahin'," Rakshanda Khan told IANS.

“The general public had no idea what Satya Paul was until the show became so popular that copies of it started appearing! Everything from sarees to bindis to jewellery, stems from what we see on TV,” said the actress, who has also worked in shows like 'Kyunki Saas Bhi Kabhi Bahu Thi' and 'Naagin 3'. ,

Devoleena Bhattacharjee, who rose to fame as Gopi Bahu from 'Saath Nibhana Saathiya', shares that Indian TV shows are great inspiration when it comes to traditional attire.

“While playing the character of Gopi Bahu in 'Saath Nibhana Saathiya', the way Gopi wore the saree set a trend in the market.People wanted sarees like Gopi Bahu...People used to ask 'Jaisi saree pahunti hoon waisi chahiye' from Gopi Bahu...And even jewelery and bindis were in trend, TV shows show affordable fashion trends and people It becomes easier for people to buy it,” Devoleena told IANS.

This is not limited to just women on the small screen. Actor Kunal Jaisingh, who I know for his role as Kabir Singh Shekhawat in 'Muskurane Ki Waaz Tum Ho', gets questioned about fashion based on his character's look.

Kunal told IANS, "TV has played an important role in rapidly changing our Indian fashion trends and people still follow them. In fact, these days when social media is coming in, fashion is still inspired by TV. , and this seems to me to be the root cause.“Ethnic attire shown on TV is beautiful, elegant, affordable, simple and yet classy.”

'Shaitaani Rasmein' actor Vibhav Roy stressed that the small screen acts as a powerful catalyst in the revival of Indian fashion trends.

"Through captivating narratives and iconic characters, television breathes new life into traditional attire, inspires and sparks global appeal," Vibhav told IANS.

'Chahenge Tumhe Itna' actress Khyati Keswani told IANS that the characters who adorn themselves in the best outfits in tea shows become iconic fashion statements.

Actress Gauri Tonk, who has worked in iconic shows like 'Kahin Kisi Roz', 'Shakti-Astitva Ke Ehsaas Ki', 'Kaamna' and 'Teri Meri Doriyan', told IANS, "TV has brought the culture of lying on the bed."Wearing a designer night suit or gown."

Now that the mother-in-law, daughter-in-law and son are over, it's time to focus on the vamps whose fashion choices always make headlines. Be it Urvashi Dholakia who played Komolika Basu in 'Kasauti Zindagi Ki' or Kajal Pisal who recently played the role of a villain in 'Jhanak'.

"Villains need creativity in their look," Kajal told IANS.

“I have mostly played villains, and I think when we play villains, producers want more creativity in our looks.I remember when I was doing 'Sirf Tum', I used to wear sarees, this style was in trend; Even the print of M sarees was everywhere... and now the saree I am wearing in 'Jhanak' is also being appreciated a lot.

“When people watch TV shows, they not only entertain themselves but also pay attention to our looks and try to copy and pretend to be the same."