PNN

Mumbai (Maharashtra) [India], June 28: From struggling designers to fast fashion controversies, the problems in the fashion and garment manufacturing industries were enough to make even the most seasoned fashion veterans They would like to throw in the towel. But the situation that prevailed in the fashion and apparel industry a few years ago has changed along with brand awareness and sustainable development.

Iris Clothing Limited is one of the fast-growing ready-made garment companies offering different types of custom designed garments for children.

The organization itself is engaged in designing, manufacturing, branding and selling children's clothing under the brand name DOREME in India.

Their specialty is the design and manufacture of different types of clothing for babies, toddlers, and junior boys and girls. But brand awareness among customers makes the organization and its position in the market something special.

Even if it is a garment for a special pageant or a birthday party at home, the brand image of the organization related to the fabric of the dress matters. Quality and preferred brand design is what brings the organization closer to the hearts of millions of customers in India.

Recently, Iris announced the opening of two new Exclusive Brand Outlets (EBO) located in thriving shopping malls in Kolkata and Siliguri in West Bengal. 15 more EBOs are being planned in different locations across the country during fiscal year 2025.

The organization's mission is to enrich the collection of brands and expand the product offering for greater choice for its customers. Likewise, it attracts both current and potential shareholders by providing them with investment opportunities. The organization believes in fostering relationships with customers in order to create an impact on them with new product lines and innovation.

Fashion supply chains are considered one of the main challenges contributing to lower growth in the industry. Once manufactured and designed, the materials must be supplied to the different points of sale at a competitive cost. Second, the constant pressure to adopt various designs intermittently. Furthermore, promoting garment exports can also boost the industry.

In addition to opening points of sale in different parts of the country, Iris entered into a licensing agreement with Disney to design and launch clothing with characters from Marvel and Disney movies under the DOREME brand. This brand has a good presence in 26 states of India including Maharashtra, Rajasthan and Gujarat. The conception of the product mix will help meet the demand for your products. It will create an atmosphere to open more avenues and growth. However, the company's manufacturing infrastructure includes nine units and seven of them have state-of-the-art facilities. Produces blouses, t-shirts, pants, sweatshirts, hoodies, etc. with a range of products between Rs 200 and Rs 2000.

According to a recent survey, the Indian children's clothing market is expected to grow at a CAGR of 9.1% between fiscal year 2000-2025. The target is projected at 1.56 billion and children make up around 25-26% of the Indian population, which definitely suggests a huge customer base.

Union Minister for Textiles Mr. Giriraj Singh recently announced that the government has approved a production linked incentive (PLI) scheme of over Rs 10,000 crore for textiles and is now considering extending it to the garment sector to boost exports. Inaugurating the India International Garment Fair, Giriraj Singh said, "There are huge opportunities to increase exports and the industry should target shipments worth $50 billion in the next few years."

Using the product is a lifelong experience in which the customer identifies with it. Iris tries to capitalize on this mainly with its quality products.

The social connection with customers and the bonds that arise from it are simply a unique experience that the organization shares with everyone and which also goes a long way in not only growing the image of the Irish Clothing brand but also enlightening the industry and requires ethics. and take action against threats.