For the first time, the party has added a new chapter to its communication channel by reaching out to millennials using English as the medium.
For the first time, the party's official spokesperson, national president Akhilesh Yadav.
The message talks about the reasons that led the party leadership to include young freshers like Iqra Hasan, Priya Saroj and Pushpendra Saroj in the recently concluded 2024 Lok Sabha polls and aims to target a 'younger' audience who It transcends state and national borders.
Akhilesh's message supports the belief that candidates' own abilities to express the concerns of the people they represent matter more than anything else.
Iqra, Priya and Pushpendra beat Kairana, Machhlishahr and Kaushambi, respectively, and because of their education at the world's leading universities abroad and their professional commitments, all three are fluent in English.
In addition to Akhilesh Yadav's message, the party's monthly mouthpiece has a chapter in English on the three newly elected young MPs.
The party spokesperson says Hindi will remain the main and only language of communication within the party and that its cadres and use of English will be limited to addressing those millennials who are more comfortable conversing in English.
"This is just a means to reach people who think and think in English," said a senior party strategist.
Interestingly, since Akhilesh Yadav, who obtained his master's degree in environmental engineering from the University of Sydney, took the reins of the party in the run-up to the 2017 Assembly elections, he has chosen Hindi as his only medium of communication. There will hardly be a media interview in the archives where you can be seen and heard answering media questions in English, even if the question is asked in English or even if it is asked by a foreign journalist.
Top party strategists say the use of English will, for now, only be limited to a section of the party's communications that will be aimed at an audience that prefers to read, speak and write in English for whatever reason.
"For example, people in Kerala and Karnataka will be more inclined to read our articles in English than people in the Hindi heartland," the spokesperson said.
For the first time, the party's official spokesperson, national president Akhilesh Yadav.
The message talks about the reasons that led the party leadership to include young freshers like Iqra Hasan, Priya Saroj and Pushpendra Saroj in the recently concluded 2024 Lok Sabha polls and aims to target a 'younger' audience who It transcends state and national borders.
Akhilesh's message supports the belief that candidates' own abilities to express the concerns of the people they represent matter more than anything else.
Iqra, Priya and Pushpendra beat Kairana, Machhlishahr and Kaushambi, respectively, and because of their education at the world's leading universities abroad and their professional commitments, all three are fluent in English.
In addition to Akhilesh Yadav's message, the party's monthly mouthpiece has a chapter in English on the three newly elected young MPs.
The party spokesperson says Hindi will remain the main and only language of communication within the party and that its cadres and use of English will be limited to addressing those millennials who are more comfortable conversing in English.
"This is just a means to reach people who think and think in English," said a senior party strategist.
Interestingly, since Akhilesh Yadav, who obtained his master's degree in environmental engineering from the University of Sydney, took the reins of the party in the run-up to the 2017 Assembly elections, he has chosen Hindi as his only medium of communication. There will hardly be a media interview in the archives where you can be seen and heard answering media questions in English, even if the question is asked in English or even if it is asked by a foreign journalist.
Top party strategists say the use of English will, for now, only be limited to a section of the party's communications that will be aimed at an audience that prefers to read, speak and write in English for whatever reason.
"For example, people in Kerala and Karnataka will be more inclined to read our articles in English than people in the Hindi heartland," the spokesperson said.
