Srinagar (Jammu and Kashmir) [India], director Kabir Khan, who is receiving praise for his recent release 'Chandu Champion', attended a two-day Jammu and Kashmir Tourism Development Conclave 2024 at the International Center for Sher-e-Kashmir Conventions (SKICC) on Wednesday.

To promote tourism, the J&K Lieutenant Governor on Wednesday inaugurated two two-day tourism development conclaves.

Sharing his thoughts on the development of tourism and filming in Kashmir, Kabir Khan told ANI, "This platform has allowed various people from different departments to come here and discuss the various reasons why we come to film here. Films can play a very important role in promoting tourism."

Kashmir is known for its beautiful and pristine landscape and is visited by many people.

During more than three decades of turmoil, the tourism industry has suffered severely and people belonging to this sector, including hoteliers, shikara and houseboat owners, tour and travel operators, the handicraft sector and taxi operators, have faced huge losses.

The Conclave, organized by the Department of Tourism, Jammu and Kashmir, aims to explore new avenues to promote tourism in the region.

Several renowned Bollywood filmmakers Imtiaz Ali, Kabir Khan, Vishal Bhardwaj and Sanjay Suri among others participated in the event.

Imtiaz Ali also shared his views and stated, "I was very inspired by the things that many dignitaries said in this conclave. They had very positive ideas. The government has very practical and positive ideas on how to take tourism forward in Kashmir. There are many challenges, but the accelerated growth of tourism here is a cause for joy... It is good to be in Kashmir at any time. Anyone who has come to shoot a film here has returned again and again. It is a privilege for us to be called Ambassadors. of Kashmir. Many things come together to make Kashmir what it is.

In the inaugural session, tourism experts gave lectures and highlighted the importance of new and unknown tourist destinations. Some short documentary films about unknown tourist destinations were shown for the guests.