Washington [USA], Disney+ has set the stage for a clash of the titans with the release of the trailer and first images of the highly anticipated adaptation of Jilly Cooper's scandalous novel, 'Rivals'.

Set to premiere later this year, the series promises to deliver a compelling blend of '80s glamor and cutthroat competition in the world of independent television.

Centered on the fictional county of Rutshire, 'Rivals' immerses viewers in a world where ambition, rivalry and personal intrigue collide.

At the center of the drama are two formidable men, Rupert Campbell-Black, played by Alex Hassell, a charismatic former Olympian and Member of Parliament known for his womanizing ways; and Tony Baddingham, played by David Tennant, the influential controller of Corinium Television.

The narrative unfolds against the backdrop of 1986, a pivotal year for the television industry, where these two powerful figures become embroiled in a bitter rivalry that threatens to unravel their carefully constructed lives, according to Deadline.

As tensions rise, the series promises to explore the complexities of ambition, love and betrayal among a network of interconnected characters.

Joining the all-star cast are Katherine Parkinson as Sarah Stratton, Catriona Chandler as Caitlin O'Hara and Danny Dyer as Freddie Jones, among others, according to Deadline.

The ensemble promises to bring to life the rich tapestry of characters that populate Cooper's beloved novel.

The project is produced by Dominic Treadwell-Collins' independent label Happy Prince, with Treadwell-Collins and Laura Wade serving as executive producers and writers.

Elliot Hegarty, known for his work on 'Ted Lasso', takes the helm as lead director and executive producer of the initial episodes, ensuring a mix of wit and drama.

The production team has assembled a diverse group of writers, including Sophie Goodhart, Marek Horn, Mimi Hare, Clare Naylor and others.

As anticipation builds for its debut on Hulu in the US and Disney+ internationally, 'Rivals' looks set to captivate audiences with its blend of high-stakes drama and '80s nostalgia.