While 83 percent of consumers value knowing their devices protect their information, 74 percent approve of using their data for beneficial services, according to PwC India's latest report.
Additionally, more than 66 percent were willing to share data for more personalized experiences.
"Our survey reveals three main factors in building trust; first, how well brands make life easier for their consumers; second, how well they connect with their consumers and, finally, how they ensure inclusivity with its consumers," said Ravi Kapoor, partner. and Leader – Retail and Consumer Sector, PwC India.
The report surveyed 20,000 participants, including 1,000 from India.
Additionally, the report mentions that even though 58 percent of consumers purchase products through social media, this remains the least trusted channel, and 76 percent are concerned about privacy and data sharing on social media. social networks.
Indian consumers also prioritized climate change and health risks slightly above inflation, with 46 percent seeing climate change as the biggest threat for the coming year.
About 60 percent of consumers said they would switch to sustainable products. They mentioned that they are even willing to pay a 13.1 percent premium (compared to base prices) for sustainably sourced products, according to the report.
Additionally, the report highlighted consumer focus on health, showing a preference for sustainable and wellness-focused products. About 69 percent of consumers plan to eat more fruits and vegetables soon, and 75 percent are actively seeking information about food sustainability. Additionally, 38 percent trust health and fitness experts for wellness advice.
Additionally, more than 66 percent were willing to share data for more personalized experiences.
"Our survey reveals three main factors in building trust; first, how well brands make life easier for their consumers; second, how well they connect with their consumers and, finally, how they ensure inclusivity with its consumers," said Ravi Kapoor, partner. and Leader – Retail and Consumer Sector, PwC India.
The report surveyed 20,000 participants, including 1,000 from India.
Additionally, the report mentions that even though 58 percent of consumers purchase products through social media, this remains the least trusted channel, and 76 percent are concerned about privacy and data sharing on social media. social networks.
Indian consumers also prioritized climate change and health risks slightly above inflation, with 46 percent seeing climate change as the biggest threat for the coming year.
About 60 percent of consumers said they would switch to sustainable products. They mentioned that they are even willing to pay a 13.1 percent premium (compared to base prices) for sustainably sourced products, according to the report.
Additionally, the report highlighted consumer focus on health, showing a preference for sustainable and wellness-focused products. About 69 percent of consumers plan to eat more fruits and vegetables soon, and 75 percent are actively seeking information about food sustainability. Additionally, 38 percent trust health and fitness experts for wellness advice.
