Chennai/New Delhi Dabur India, a local FMCG major, on Thursday said it will set up a Rs 400-crore manufacturing plant in Tamil Nadu's Villupuram district, marking the first foray of the company in the south.

State Industries Minister TRB Rajaa said Dabur signed a Memorandum of Understanding (MoU) with the state government to this effect on Thursday.

The MoU outlines an approved Phase 1 investment of Rs 135 crore, which will be scaled up to Rs 400 crore in five years, Dabur India said in a statement.

The new plant set up at SIPCOT Tindivanam in Tamil Nadu's Viluppuram district would help Dabur further expand its business in South India, which currently accounts for 18-20 per cent of its domestic business.

The MoU was signed between Guidance Tamil Nadu, the state's investment promotion agency represented by its Director General Vishnu and Dabur India CEO Mohit Malhotra, in the presence of Chief Minister MK Stalin, Industry Minister TRB Rajaa and the Principal Secretary N Muruganandam.

"Welcome to Tamil Nadu, @DaburIndia! In fact, welcome to South India! In the presence of Hon'ble @CMOTamilNadu Thiru. @MKStalin avargal, @Guidance_TN today signed an MoU with Dabur for establishment of a manufacturing plant world class, their FIRST IN South India, at SIPCOT Food Park in #Tindivanam, Villupuram district," Rajaa said in a post on 'X'.

He said the company will invest Rs 400 crore in this facility which will create over 250 jobs.

"More importantly, it will open new opportunities for farmers in the nearby #Delta region to sell #AgroProduce for processing at this facility," he added.

Dabur's decision to choose Tamil Nadu is a testimony to the state's thriving industrial ecosystem and the availability of a ready-to-work workforce, Rajaa added.

"This investment will allow us to better serve the growing demand for our products in South India and strengthen our market presence in the region. We hope to contribute to the economic development of Tamil Nadu by creating jobs and working closely with local vendors and supplier partners. "said Dabur India CEO Mohit Malhotra.

On January 31, Dabur India's board of directors approved an investment of Rs 135 crore to set up a new facility in South India, which will manufacture a range of its Ayurvedic products for healthcare, personal care and pampering. such as Dabur Honey, Dabur Red Paste and Odonil. air fresheners.

The new facility will be designed with a focus on energy conservation in both its construction and operations, the release said.

Dabur India is one of India's leading consumer goods companies and its portfolio includes energy brands such as Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara and Dabur Lal Tail, Dabur Amla and Dabur Red Paste and Réal.