• Announces the launch of its first shop-in-shop store in collaboration with Shoppers Stop in Bengaluru.
• This partnership will allow Shoppers Stop customers to take advantage of complimentary hair and skin analyzers for a detailed understanding of hair and skin concerns, followed by personalized products tailored to consumer needs.
• IoT enabled devices like Ayutree and innovative launches like AyuPods are available exclusively at offline stores for customized sample products.
Bengaluru/Mumbai, July 2, 2024: Vedix, the world's largest personalized Ayurvedic personal care brand, has launched an exclusive store in collaboration with Shoppers Stop. The first SIS was inaugurated at Shoppers Stop, Garuda Mall, Bengaluru.
This partnership brings a premium personalized Ayurveda beauty experience to Shoppers Stop customers. Customers can now benefit from free hair and skin analyzers – advanced devices that provide a detailed understanding of customer issues, allowing for more accurate product recommendations and greater effectiveness.
Jatin Gujarati, Chief Business Officer, Vedix, said, “We have a significant online presence in India and around the world, these are our early days of offline expansion and we are grateful to have Shoppers Stop as our partners. With many industry firsts such as analyzers, Ayutree and AyuPods in this store, we are confident that it will create a differentiated experience for Shoppers Stop customers and drive meaningful engagement.”
Vedix has introduced its iconic Ayutree, an IOT-enabled device that dispenses personalized oil samples in real-time. Customers can select their scalp and hair type on a tablet and choose up to two Ayupods. Ayutree then mixes and dispenses the precise combination, offering customers a free sample tailored to their needs.
Additionally, the store also features AyuPods, currently available exclusively in Vedix stores, which allow for further customization of Vedix products based on specific hair and skin goals.
Biju Kassim, Customer Associate and Chief Beauty Officer at Shoppers Stop, said: “We are excited to welcome Vedix, offering our customers the opportunity to experience personalized Ayurveda integrated with innovative technology for skincare solutions. and hair. This introduction reflects our commitment to providing customers with modern, immersive experiences and personalized in-store product options."
Vedix has achieved an ARR of 150 crores and currently has a customer base of 15 million.
According to the Statista 2024 report, the global beauty and personal care market is expected to generate revenue of $646.2 billion in 2024 at an annual rate of 3.33% (CAGR 2024-2028), and these innovations can provide opportunities for growth. hypergrowth to Vedix. in both online and offline formats.
About Vedix:
Vedix is the world's largest personalized Ayurvedic personal care brand. Vedix products comprise customized hair care, skin care and immunity products formulated by Ayurvedic doctors for the needs of the specific consumer.
About Shoppers Stop Limited
Shoppers Stop Ltd. is the country's leading retailer of fashion and beauty brands, founded in 1991. Distributed across 106 department stores in 56 cities, the company also operates 7 premium home concept stores under the Home Stop name, 88 specialized beauty from M.A.C. , Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SSBeauty and 23 airport gates, 10 INTUNE stores occupying an area of 4.1 million square feet.
Shoppers Stop is home to one of the country's oldest and most coveted loyalty programs, "First Citizen." The company's unique shopping assistance service, 'Personal Shopper', is revolutionizing the way Indians shop, bringing more value, comfort and convenience to customers' experiences. The brand's diversified omnichannel offers over 800 well-known and trusted brands in an unparalleled range of products that together serve our overall objective of delivering customer satisfaction.
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• This partnership will allow Shoppers Stop customers to take advantage of complimentary hair and skin analyzers for a detailed understanding of hair and skin concerns, followed by personalized products tailored to consumer needs.
• IoT enabled devices like Ayutree and innovative launches like AyuPods are available exclusively at offline stores for customized sample products.
Bengaluru/Mumbai, July 2, 2024: Vedix, the world's largest personalized Ayurvedic personal care brand, has launched an exclusive store in collaboration with Shoppers Stop. The first SIS was inaugurated at Shoppers Stop, Garuda Mall, Bengaluru.
This partnership brings a premium personalized Ayurveda beauty experience to Shoppers Stop customers. Customers can now benefit from free hair and skin analyzers – advanced devices that provide a detailed understanding of customer issues, allowing for more accurate product recommendations and greater effectiveness.
Jatin Gujarati, Chief Business Officer, Vedix, said, “We have a significant online presence in India and around the world, these are our early days of offline expansion and we are grateful to have Shoppers Stop as our partners. With many industry firsts such as analyzers, Ayutree and AyuPods in this store, we are confident that it will create a differentiated experience for Shoppers Stop customers and drive meaningful engagement.”
Vedix has introduced its iconic Ayutree, an IOT-enabled device that dispenses personalized oil samples in real-time. Customers can select their scalp and hair type on a tablet and choose up to two Ayupods. Ayutree then mixes and dispenses the precise combination, offering customers a free sample tailored to their needs.
Additionally, the store also features AyuPods, currently available exclusively in Vedix stores, which allow for further customization of Vedix products based on specific hair and skin goals.
Biju Kassim, Customer Associate and Chief Beauty Officer at Shoppers Stop, said: “We are excited to welcome Vedix, offering our customers the opportunity to experience personalized Ayurveda integrated with innovative technology for skincare solutions. and hair. This introduction reflects our commitment to providing customers with modern, immersive experiences and personalized in-store product options."
Vedix has achieved an ARR of 150 crores and currently has a customer base of 15 million.
According to the Statista 2024 report, the global beauty and personal care market is expected to generate revenue of $646.2 billion in 2024 at an annual rate of 3.33% (CAGR 2024-2028), and these innovations can provide opportunities for growth. hypergrowth to Vedix. in both online and offline formats.
About Vedix:
Vedix is the world's largest personalized Ayurvedic personal care brand. Vedix products comprise customized hair care, skin care and immunity products formulated by Ayurvedic doctors for the needs of the specific consumer.
About Shoppers Stop Limited
Shoppers Stop Ltd. is the country's leading retailer of fashion and beauty brands, founded in 1991. Distributed across 106 department stores in 56 cities, the company also operates 7 premium home concept stores under the Home Stop name, 88 specialized beauty from M.A.C. , Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SSBeauty and 23 airport gates, 10 INTUNE stores occupying an area of 4.1 million square feet.
Shoppers Stop is home to one of the country's oldest and most coveted loyalty programs, "First Citizen." The company's unique shopping assistance service, 'Personal Shopper', is revolutionizing the way Indians shop, bringing more value, comfort and convenience to customers' experiences. The brand's diversified omnichannel offers over 800 well-known and trusted brands in an unparalleled range of products that together serve our overall objective of delivering customer satisfaction.
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