Business Wire India

New Delhi [India], September 19: BeatO, India's largest diabetes solutions platform with over 20 Lakh users, launched its first brand campaign featuring cricket legend Anil Kumble. The campaign reinforces BeatO's mission of providing expert-led diabetes care, empowering millions of Indians to better manage their condition. BeatO app is a one-stop solution for comprehensive diabetes care, where users can connect with India's leading diabetologists from the comfort of their homes and receive scientific treatment to beat diabetes with ease.

Trusted by Anil Kumble: BeatO Diabetologists for Diabetes Control (youtube.com)The campaign features the story of a young cricketer struggling to win a wicket, an analogy to the daily struggles of diabetes management. But, with some expert and timely advice from cricket legend Kumble, the boy knocks down the wickets. This powerful visual metaphor illustrates that expert support is essential for success, whether in cricket or diabetes management. Like a coach guiding his team on the cricket field, BeatO provides its users with the medical expertise to monitor, control and beat diabetes.

BeatO experts advocate for accurate diagnosis as the first step in comprehensive diabetes care. Therefore, they encourage people to start their journey with a free consultation with a diabetologist through BeatO application. With over 100 experienced diabetologists with an average experience of 11+ years, BeatO connects you with the best doctors in the city offering personalized treatment for effective blood sugar control. Additionally, BeatO's smartphone-connected glucometers help users capture real-time data, easily interpret readings, and keep a digital log of reports on their phones for easy access.

BeatO's approach has been validated in leading global journals such as the American Diabetes Association (ADA). Clinical studies show that its users experienced an average 2.16% drop in HbA1c levels in just three months after joining the BeatO program for diabetes care. This reduction helps lower the risk of complications and improves the quality of life for people with diabetes. BeatO's diabetes management program is designed to help people manage their condition, improve health outcomes, and reduce medical costs. The all-inclusive care program offers guidance from diabetologists and advice on diet and lifestyle. It includes data-driven monitoring through BeatO's patented smart glucometer, specialized treatment, ongoing support from certified health advisors, along with essential prescription medications and lab tests, all accessible through the BeatO app.

Kumble's association with the brand further enhances the credibility of BeatO's promise: to provide medical expertise and enable people with diabetes to live healthier, fuller lives.

According to BeatO co-founder and CEO Gautam Chopra, the selection of Anil Kumble as the BeatO brand ambassador was no coincidence. "It was a decision based on shared values. BeatO was looking for someone who could embody discipline, resilience and commitment to excellence," says Chopra. "Anil Kumble embodies everything we stand for at BeatO. His relentless pursuit of excellence, his ability to stay calm under pressure and his dedication to fitness and health make him the perfect ambassador for BeatO. We are delighted to have him on board as “We continue to revolutionize diabetes care in India.” Reflecting on the collaboration, Kumble said, “As an athlete and coach, I have always understood the critical role of health and expert guidance in achieving excellence. Continuous, guided care is vital, and I have seen firsthand the transformative impact it can have on an individual's life. Partnering with BeatO allows me to contribute to a cause that resonates deeply with my values. Together, we aim to inspire and support millions of Indians with diabetes on their path to better health.”

As BeatO continues to innovate and expand its offering, the focus remains on making diabetes care more accessible, affordable and effective for everyone. The brand campaign featuring Anil Kumble is just the beginning of a broader movement to raise awareness about the importance of expert-led continuum of care to manage diabetes.

To learn more about BeatO and its comprehensive diabetes care solutions, visit www.beatoapp.com or download the BeatO application.To watch the video, click on the following link:

Trusted by Anil Kumble: BeatO diabetologists for diabetes control