New Delhi, With the gradual rise in temperatures and the onset of heatwave, FMC and dairy companies selling cola-based fizz drinks, juices, mineral waters, ice creams and milk-based beverages are expecting a surge in sales and have Has increased its production and stocks to meet anticipated consumer demand.
Company officials of beverage and ice cream makers said manufacturers are launching new products keeping in mind the growing preferences of consumers and are also investing heavily on promotion and expansion of channels this season.
Beverage major PepsiCo said the summer months are naturally the best season for its category and it is "optimistic" that its portfolio of brands will continue to delight consumers during this period.
The company, which owns brands like Pepsi, 7Up, Mirinda, Mountain Dew, Slice Gatorade and Tropicana, has launched a campaign involving leading stars like Ranbir Kapoor, Rashmika Mandanna, Hrithik Roshan, Mahesh Babu, Kiara Aden and Nayanthara. Consumer.
PepsiCo India spokesperson said, “We are excited about our high octane 2024 summer campaigns, launched in March and April.“Our initial reports are that consumers are responding very positively to all our campaigns.”
FMCG major Dabur India expects a strong and long summer to be good for the company's summer-focused products, especially its beverages and glucose portfolio.
"We have started building inventory for it both at the retail and stockist levels," said Anshul Gupta, head of sales, Dabur India Ltd.
Keeping in view the demand during the summer season, Dabur has expanded the capacity at its beverage plant in Pantnagar, Uttarakhand.
“Also, a new unit for aerated fruit beverages has been set up at Indore and a unit for aerated fruit beverages at Indore to meet the summer demand,” he said.,
Coca-Cola India said it is always in tune with market dynamics and consumer preferences and is also increasing production.
"As the summer season approaches, we are adopting a segmented approach to strategically increase distribution to stay connected with our consumers during this time of the year," a Coca-Cola India spokesperson said.
The India Meteorological Department (IMD) has predicted prolonged heat this summer, especially between April and June.
Havmor Ice Cream, now part of South Korean confectionery company LOTTE Velfu Co., said the forecast for this year will also be one of the hottest years on record like last year and expects the category's momentum to continue.
Komal Anand, Managing Director, Havmor Ice Cream, said, “To meet the growing demand, we have increased the production capacity in the existing factories and to meet the greater demand through our upcoming factory in Pune from July-August 2024.” Will be ready.,
The company plans to introduce 12 new flavors during the season.
Additionally, “In keeping with the current K-wave among consumers, we are also expanding the LOTTE range by adding new Korean-inspired products in the coming months,” Anand said.
Whereas, Milk, a leading milk supplier in Delhi-NCR, will launch 30 new products this summer, mainly in ice cream and curd categories, as it expects 25-30 per cent growth in consumer demand.
“With IMD predicting above normal temperatures and extreme heat this year, we are expecting a manifold increase in demand for these categories,” Manish Bandlish, MD, Mother Dyer Fruits and Vegetables Pvt Ltd, had said last month.
While another manufacturer Baskin Robbins India said that amid the increasing demand for high quality and distinctive ice cream products and rising temperatures across the country, it is well positioned to meet consumer expectations during the season.“Our strategic innovations with the new plant have enabled us to capitalize on customer preferences. This approach will allow us to not only bring new flavors to the season but also introduce a number of exciting new formats that are ideal for breakfast.” said Mohit Khattar, CEO of Gravis Foods, which is the master franchisee of Baskin Robbins in South Asia.
Company officials of beverage and ice cream makers said manufacturers are launching new products keeping in mind the growing preferences of consumers and are also investing heavily on promotion and expansion of channels this season.
Beverage major PepsiCo said the summer months are naturally the best season for its category and it is "optimistic" that its portfolio of brands will continue to delight consumers during this period.
The company, which owns brands like Pepsi, 7Up, Mirinda, Mountain Dew, Slice Gatorade and Tropicana, has launched a campaign involving leading stars like Ranbir Kapoor, Rashmika Mandanna, Hrithik Roshan, Mahesh Babu, Kiara Aden and Nayanthara. Consumer.
PepsiCo India spokesperson said, “We are excited about our high octane 2024 summer campaigns, launched in March and April.“Our initial reports are that consumers are responding very positively to all our campaigns.”
FMCG major Dabur India expects a strong and long summer to be good for the company's summer-focused products, especially its beverages and glucose portfolio.
"We have started building inventory for it both at the retail and stockist levels," said Anshul Gupta, head of sales, Dabur India Ltd.
Keeping in view the demand during the summer season, Dabur has expanded the capacity at its beverage plant in Pantnagar, Uttarakhand.
“Also, a new unit for aerated fruit beverages has been set up at Indore and a unit for aerated fruit beverages at Indore to meet the summer demand,” he said.,
Coca-Cola India said it is always in tune with market dynamics and consumer preferences and is also increasing production.
"As the summer season approaches, we are adopting a segmented approach to strategically increase distribution to stay connected with our consumers during this time of the year," a Coca-Cola India spokesperson said.
The India Meteorological Department (IMD) has predicted prolonged heat this summer, especially between April and June.
Havmor Ice Cream, now part of South Korean confectionery company LOTTE Velfu Co., said the forecast for this year will also be one of the hottest years on record like last year and expects the category's momentum to continue.
Komal Anand, Managing Director, Havmor Ice Cream, said, “To meet the growing demand, we have increased the production capacity in the existing factories and to meet the greater demand through our upcoming factory in Pune from July-August 2024.” Will be ready.,
The company plans to introduce 12 new flavors during the season.
Additionally, “In keeping with the current K-wave among consumers, we are also expanding the LOTTE range by adding new Korean-inspired products in the coming months,” Anand said.
Whereas, Milk, a leading milk supplier in Delhi-NCR, will launch 30 new products this summer, mainly in ice cream and curd categories, as it expects 25-30 per cent growth in consumer demand.
“With IMD predicting above normal temperatures and extreme heat this year, we are expecting a manifold increase in demand for these categories,” Manish Bandlish, MD, Mother Dyer Fruits and Vegetables Pvt Ltd, had said last month.
While another manufacturer Baskin Robbins India said that amid the increasing demand for high quality and distinctive ice cream products and rising temperatures across the country, it is well positioned to meet consumer expectations during the season.“Our strategic innovations with the new plant have enabled us to capitalize on customer preferences. This approach will allow us to not only bring new flavors to the season but also introduce a number of exciting new formats that are ideal for breakfast.” said Mohit Khattar, CEO of Gravis Foods, which is the master franchisee of Baskin Robbins in South Asia.
