According to the company, the MVS will play an important role in CNH's global operations in the Indian off-highway segment.

It will serve as a vital platform for many tasks, including ergonomics simulation, user experience testing of controls, customer clinics for product development teams, design reviews and product validation, among others.

"This strategic move reflects our dedication to leveraging top-notch expertise to drive technological advancements in agriculture and manufacturing in the region," Frederick Eichler, CNH's chief technology officer, said in a statement.

Additionally, the company said the MVS is equipped with advanced features including body tracking sensors, virtual reality headsets and devices, multiple display screens, video and audio conference capture and playback systems.

“With its cutting-edge features and versatile applications, it will empower your teams to innovate and refine our products to meet the growing needs of your customers,” said Ashish Sharma, VP & MD – ITC, CNH. .

Established in 2021, ITC plays a strategic role in driving collaborative efforts with its partner R&D centers globally to innovate and leverage the leading technology and digital ecosystem in the country.

It produces groundbreaking technologies such as software, embedded electronics and data analytics to support the company's Indian business and global product portfolio.