BEUC, which represents 45 regional consumer protection groups in 31 countries, called on the EU to designate Temu as a "very large online platform (VLOP)" under the DSA.

VLOP status means Chinese platforms must comply with additional transparency and accountability rules like Alibaba, Amazon, Booking.com and Google Shopping, among other VLOPs.

“We expect the European Commission to move swiftly and force TAME to comply with its new obligations as a VLOP, including assessing and mitigating the risks to consumers,” the consumer organization said.

The violations identified by BEUC include Temu failing to provide adequate traceability of merchants selling on its platform, and thus, "not to ensure that products sold to EU consumers are produced in the EU." are in accordance with the law”.

Teemu is "using manipulative practices such as dark patterns to trick consumers into spending more than they originally intended, or to complicate the process of closing their account".

The Chinese market also fails to "provide transparency about how I recommend products to consumers."

Earlier this week, the South Korean antitrust regulator signed a deal with AliExpress and Temu to stop them from selling harmful products to consumers.