In Srinagar, Union Minister Jitendra Singh on Sunday said a change in mindset and exploration of regional resources are key to the success of startups in Jammu and Kashmir.

Addressing the valedictory function of the two-day RASE 2024 National StartUp Conference at the National Institute of Technology (NIT), Singh said the startup movement in India has picked up considerably in the last 10 years and credit for this it mainly goes to Prime Minister Narendra Modi, who made the call "StartUp India, StandUp India" from the ramparts of the Red Fort during his Independence Day speech.

At that time, the minister recalled that the number of startups in the country was only 350-400 and today it has increased to 1.5 lakh and India ranks third globally in terms of number of startups.

In the initial years, the start-up movement did not attain the same pace in this part of the country, the Union Minister of State for Personnel said.

He said this was also due to the fact that in some states and Union Territories like Jammu and Kashmir, a "government job or sarkari naukri" was the main source of livelihood for decades and that has conditioned the mindset of the youth and from his parents. .

"Therefore, it is important to create awareness that rozgar does not just mean sarkari naukri and some of the entrepreneurship avenues can be more lucrative compared to a salaried job in the government," the minister said.

Emphasizing the need to explore regional resources, he said the mindset is somehow stuck on information technology (IT) when talking about startups, while in a region like Jammu and Kashmir, the agricultural sector should be the main area of ​​operation for Inauguration.

“A change in mindset and exploration of regional resources are key for startups in Jammu and Kashmir,” Singh said.

Citing the example of the Aroma Mission, he said the Purple Revolution began in the small towns of Bhaderwah and Gulmarg, and is now being talked about across the country.

"Nearly 5,000 youth have taken up lavender cultivation as agri-start-ups and are earning considerable income," said Singh, Lok Sabha member from Udhampur, Jammu and Kashmir.

Encouraged by them, he said some young people working in the corporate sector also left their jobs and took up lavender cultivation.

"The success of the Aroma Mission is justified by the fact that the example of Jammu and Kashmir is now being emulated by Uttarakhand, Himachal Pradesh and some of the northeastern states," Singh said.

As far as Jammu and Kashmir is concerned, he said it would also be possible to explore the areas of new agricultural ventures in the floriculture sector, for which the Council of Scientific and Industrial Research (CSIR) has initiated a floriculture mission.

Singh also referred to handicraft, horticulture and textile startups as rich domains of Jammu and Kashmir.

He said that one of the important catalysts for the success of startups was a close integration between academia, research and industry and, for this, he called on various research institutes and industrial agencies to come together as a single platform.

The minister spoke to the audience about the need for a fundamental change in thinking to propel the country's economy towards the goal of a 'developed India' by 2047.