New Delhi [India], Following the Supreme Court's direction that all advertisers or advertising agencies must submit 'self-declaration certificate' before publishing or airing any advertisement, the Ministry of Information and Broadcasting has launched a new The facility has been started. On the portal of Press Council of India for TV and radio advertisements and print and digital/internet advertisements.
According to an official statement from the Ministry of Information and Broadcasting dated June 3, the certificate signed by the authorized representative of the advertiser/advertising agency will have to be submitted through these portals.
The portal will be activated on June 4, 2024.
The ministry said that all advertisers and advertising agencies are required to obtain self-declaration certificates for all new advertisements to be released/broadcast/broadcast/published on or after June 18, 2024.A buffer period of two weeks has been kept in place to provide sufficient time for all stakeholders to become familiar with the process of self-certification.
The Ministry clarified that the advertisements currently running do not require self-certification.
The purpose of the Self-Declaration Certificate is to certify that the advertisement does not contain misleading claims, and complies with all relevant regulatory guidelines, including the guidelines laid down in Rule 7 of the Cable Television Networks Rules, 1994 and the norms of journalistic conduct. Press Council of India.
Also, advertisers will have to provide proof of uploading the self-declaration certificate to the respective broadcaster, printer, publisher or electronic media platform for their records.
As per the Supreme Court's direction dated May 7, 2024, no advertisement will be allowed to run on television, print media or internet without a valid self-declaration certificate."The direction of the Hon'ble Supreme Court is a step towards ensuring transparency, consumer protection and responsible advertising practices," the ministry said. The Ministry urged all advertisers, broadcasters and publishers to diligently follow this direction.
According to an official statement from the Ministry of Information and Broadcasting dated June 3, the certificate signed by the authorized representative of the advertiser/advertising agency will have to be submitted through these portals.
The portal will be activated on June 4, 2024.
The ministry said that all advertisers and advertising agencies are required to obtain self-declaration certificates for all new advertisements to be released/broadcast/broadcast/published on or after June 18, 2024.A buffer period of two weeks has been kept in place to provide sufficient time for all stakeholders to become familiar with the process of self-certification.
The Ministry clarified that the advertisements currently running do not require self-certification.
The purpose of the Self-Declaration Certificate is to certify that the advertisement does not contain misleading claims, and complies with all relevant regulatory guidelines, including the guidelines laid down in Rule 7 of the Cable Television Networks Rules, 1994 and the norms of journalistic conduct. Press Council of India.
Also, advertisers will have to provide proof of uploading the self-declaration certificate to the respective broadcaster, printer, publisher or electronic media platform for their records.
As per the Supreme Court's direction dated May 7, 2024, no advertisement will be allowed to run on television, print media or internet without a valid self-declaration certificate."The direction of the Hon'ble Supreme Court is a step towards ensuring transparency, consumer protection and responsible advertising practices," the ministry said. The Ministry urged all advertisers, broadcasters and publishers to diligently follow this direction.
