Cannes [France], On Friday evening a French theater in Cannes was abuzz with the magic of Indian storytelling - courtesy Shyam Benegal's classic 'Manthan' starring the late Smita Patil and actor Naseeruddin Shah, ' 'Manthan', which was inspired by the leading milk cooperative organisation. The movement of Verghese Kurien, who launched 'Operation Flood' to transform India from a milk-deficient country to the world's largest milk producer and is credited with creating the billion-dollar brand 'Amul', has won the Cannes Film Festival. Created a stir in the ongoing 77th edition. The screening of 'Manthan' coinciding with its premiere was attended by Naseeruddin Shah, his wife Ratna Pathak Shah, actor and Smita Patil's son Prateek Babbar, the great Dr Verghese Kurien's daughter Nirmala Kurien, father of the White Revolution Anita Patil Deshmukh and others. Smita Patil's sisters Manya Patil Seth and Dr. Jai Mehta, managing director of Gujarat Co-operative Milk Marketing Federation Limited, are the producers of the film.
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One of the viral videos of the screening shows that as soon as the film ended, the crowd present in the theater clapped loudly and gave a standing ovation to the film and actor Naseeruddin Shah.
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'Manthan' was restored by the Film Heritage Foundation at Prasad Corporation Pvt. Ltd.'s Post-Studio, Chennai and L'Imagine Retrovita Laboratory, involving the Gujarat Co-operative Milk Marketing Federation Ltd. (Amul), cinematographer Govind Nihalani and others.Talking about the Cannes premiere of director Shyam Benegal's 'Manthan', Shivendra Singh Dungarpur, Director, Film Heritage Foundation said, "It's great to walk the re-carpet for the third time in a row and present another classic here as the flagship of the Cannes Classic. It was amazing to do.” Kept talking about the level of restoration, many people came up to me to talk about the restoration and said that they can't believe that we are missing Shyam Benegal because the films 'Notworthily', 'Manthan' Loud applause continued for about 5 minutes after 'This is India's first crowdfunded film, produced by 500,000 dairy farmers who have contributed Rs 2/- each for the production of the film. Additionally, Indian audiences can watch the premiere of the restored film in theaters across the country on World Milk Day on June 1, 2024. Earlier on Saturday, Amul India had created a special doodle to celebrate the Cannes premiere of 'Manthan' , in which the Amul Girl, representing late actress Smita Patil, can be seen holding a glass of milk in one hand and bread and butter in the other. The doodle reads, “Our Makhan, Our Manthan…Amul Toast of Cannes,” Commenting on the creative, a social media user commented, “Haha love the wa Amul celebrates all achievements. "Manthan, Manthan," wrote another 'Manthan' also stars Amrish Puri, Kulbhushan Kharbanda, Girish Karnad and Mohan Agashe.
,
One of the viral videos of the screening shows that as soon as the film ended, the crowd present in the theater clapped loudly and gave a standing ovation to the film and actor Naseeruddin Shah.
,
'Manthan' was restored by the Film Heritage Foundation at Prasad Corporation Pvt. Ltd.'s Post-Studio, Chennai and L'Imagine Retrovita Laboratory, involving the Gujarat Co-operative Milk Marketing Federation Ltd. (Amul), cinematographer Govind Nihalani and others.Talking about the Cannes premiere of director Shyam Benegal's 'Manthan', Shivendra Singh Dungarpur, Director, Film Heritage Foundation said, "It's great to walk the re-carpet for the third time in a row and present another classic here as the flagship of the Cannes Classic. It was amazing to do.” Kept talking about the level of restoration, many people came up to me to talk about the restoration and said that they can't believe that we are missing Shyam Benegal because the films 'Notworthily', 'Manthan' Loud applause continued for about 5 minutes after 'This is India's first crowdfunded film, produced by 500,000 dairy farmers who have contributed Rs 2/- each for the production of the film. Additionally, Indian audiences can watch the premiere of the restored film in theaters across the country on World Milk Day on June 1, 2024. Earlier on Saturday, Amul India had created a special doodle to celebrate the Cannes premiere of 'Manthan' , in which the Amul Girl, representing late actress Smita Patil, can be seen holding a glass of milk in one hand and bread and butter in the other. The doodle reads, “Our Makhan, Our Manthan…Amul Toast of Cannes,” Commenting on the creative, a social media user commented, “Haha love the wa Amul celebrates all achievements. "Manthan, Manthan," wrote another 'Manthan' also stars Amrish Puri, Kulbhushan Kharbanda, Girish Karnad and Mohan Agashe.
