New Delhi: Edtech firm Think & Learn – owner of the Byju's brand – has cut course subscription fees by 30-40 per cent and increased sales incentives by 50-10 per cent, according to sources.
Byju's founder and CEO Byju Raveendran, who has started taking over the company's daily operations, announced the change in sales strategy leaning towards scalability and flexibility in a meeting with 1,500 sales associates and managers.
"The annual subscription to BYJU'S Learning App is now available at a starting price of Rs 12,000 (including taxes), while BYJU'S Classes and BYJU'S Tuition Center (BTC) are priced at Rs 24,000 and Rs 36,000 respectively for a full year of classes," Vikas said. Sources related to said.
This is about a 30-40 percent reduction in rates, he said.Byju Raveendran has also promised to pay all the dues of the sales team along with higher incentives.
Byju said, “The average sales salary is Rs 40,000 per month. So, close a few sales and you can not only get your salary but also clear your dues. You can earn multiple times your CTC through this model. Can get it."
He announced that Byju's sales associates will get 100 percent incentive for closed sales directly into their accounts on the next working day, while managers will receive 20 percent of it from the company.Byju said, “The average sales salary is Rs 40,000 per month. So, close a few sales and you can not only get your salary but also clear your dues. You can earn multiple times your CTC through this model. Can get it."
He said the company has transitioned from a push-based to a pull-based sales model, driven by a love of learning rather than fear of missing out.
Byju's has instructed managers to act as coaches, focusing on supporting a capable sales team rather than enforcing strict call quotas."Associates will have the flexibility to work on their own terms, with tracking of the number of hours spent on calls," a company source said.
Byju's has asked employees to directly report to it about any bad behavior, forced selling or rude behavior by managers.
A query sent to Byju's seeking comment on the development did not receive a response.
Byju's founder and CEO Byju Raveendran, who has started taking over the company's daily operations, announced the change in sales strategy leaning towards scalability and flexibility in a meeting with 1,500 sales associates and managers.
"The annual subscription to BYJU'S Learning App is now available at a starting price of Rs 12,000 (including taxes), while BYJU'S Classes and BYJU'S Tuition Center (BTC) are priced at Rs 24,000 and Rs 36,000 respectively for a full year of classes," Vikas said. Sources related to said.
This is about a 30-40 percent reduction in rates, he said.Byju Raveendran has also promised to pay all the dues of the sales team along with higher incentives.
Byju said, “The average sales salary is Rs 40,000 per month. So, close a few sales and you can not only get your salary but also clear your dues. You can earn multiple times your CTC through this model. Can get it."
He announced that Byju's sales associates will get 100 percent incentive for closed sales directly into their accounts on the next working day, while managers will receive 20 percent of it from the company.Byju said, “The average sales salary is Rs 40,000 per month. So, close a few sales and you can not only get your salary but also clear your dues. You can earn multiple times your CTC through this model. Can get it."
He said the company has transitioned from a push-based to a pull-based sales model, driven by a love of learning rather than fear of missing out.
Byju's has instructed managers to act as coaches, focusing on supporting a capable sales team rather than enforcing strict call quotas."Associates will have the flexibility to work on their own terms, with tracking of the number of hours spent on calls," a company source said.
Byju's has asked employees to directly report to it about any bad behavior, forced selling or rude behavior by managers.
A query sent to Byju's seeking comment on the development did not receive a response.
