Srinagar, under the leadership of Prime Minister Narendra Modi, the Union Territory administration has succeeded in promoting brand Jammu and Kashmir on the global platform, Lieutenant Governor Manoj Sinha said here on Friday.

Sinha made these comments after inaugurating J&K Trade Show 2024 at Kashmir Heritage Government Arts Emporium here.

In his address, the Lt. Governor welcomed the artisans, weavers, cultivators and businessmen.

He lauded the efforts of industries and commerce department and J&K Trade and Promotion Organization (JKTPO) in promoting various sectors of handicrafts, handlooms, agriculture and horticulture.

"The J&K Trade Fair reflects that the Union Territory of J-K has ushered in an era of opportunities. It also reiterates our commitment to creating a vibrant business and commerce ecosystem in UT and providing a new identity to the unique cultural and artistic heritage of J&K in the world," Sinha said.

The LG highlighted the key initiatives of the UT administration under the Prime Minister to implement reforms in agriculture, handloom and handicraft sectors.

"We are formulating and implementing policies keeping in mind the rich culture, heritage and agricultural excellence of the region to ensure sustainable growth and employment generation. I am glad to see that 'One District, One Product' fosters economic opportunities," he stated.

Sinha said that under the leadership of the Prime Minister, the UT administration has managed to promote the brand Jammu Kashmir on the global platform.

"Our mantra of 'Reform, Act and Transform' has brought positive change in the lives of artisans, weavers, farmers, entrepreneurs and other stakeholders," the Lt Governor added.

Referring to the celebration of the main event of International Yoga Day led by the Prime Minister at SKICC here earlier in the day, Sinha said Modi by leading programs like International Yoga Day and 'Empowering Youth, Transforming J&K' has given a new impetus. to J-K's growth journey.

Highlighting growth opportunities in sectors like industries, handicrafts, handlooms, agriculture and allied sectors, food processing and agribusiness, the Lt Governor appealed to artisans, weavers, buyers, producers and entrepreneurs to contribute in harnessing the potential of J-K .

Earlier, the Lt Governor visited stalls set up by artisans, weavers, producers and entrepreneurs from J&K and other regions, showcasing their products to buyers from India and abroad.