Mumbai, Brakes India on Wednesday announced its plans to develop and manufacture advanced braking products for the domestic light vehicle market in a 51:49 joint venture partnership with Japanese AISIN group company ADVICS at an investment of Rs 500 crore over the next three years. of.
Brakes India said in a statement that the joint venture entity will focus on developing these products in a phased manner, with electronic stability control (ESC) being one of the first products to be introduced.
It said the green field facility will be funded by both partners, leveraging the strengths of both companies in advanced global technology, localization capabilities, quality systems, manufacturing processes, etc.
“Hybrid and Battery Electric Vehicles (HEV/BEV) are on the rise in India and the demand for autonomous driving features is increasing. Our investment in R&D and localization along with ADVICS' global technology leverages decades of experience in these advanced braking The long-standing collaboration between TSF and AISIN Group will accelerate the adoption of the system, “Initially, the products manufactured in the JV company will be supplied to the Indian light vehicle market through the parent companies,” said M Vasudevan K, President Light Vehicles, Brakes India. he said.According to the release, over the last few years, Brakes India, which is a part of TSF Group, has been investing heavily in R&D and has continuously strengthened its localization efforts in its braking system offerings.
The company said that with the ever-evolving global mobility, the company feels that having a technology partner with global performance and technology expertise will enhance its capability in advanced braking solutions and efficient braking for alternatively fueled mobility.
Keizo Oda, Chief India Officer, ADVICS, said, “We believe the partnership will bring operational synergy by integrating the strengths of both companies and further strengthen security offerings for Indian clients and consumers."
Brakes India said in a statement that the joint venture entity will focus on developing these products in a phased manner, with electronic stability control (ESC) being one of the first products to be introduced.
It said the green field facility will be funded by both partners, leveraging the strengths of both companies in advanced global technology, localization capabilities, quality systems, manufacturing processes, etc.
“Hybrid and Battery Electric Vehicles (HEV/BEV) are on the rise in India and the demand for autonomous driving features is increasing. Our investment in R&D and localization along with ADVICS' global technology leverages decades of experience in these advanced braking The long-standing collaboration between TSF and AISIN Group will accelerate the adoption of the system, “Initially, the products manufactured in the JV company will be supplied to the Indian light vehicle market through the parent companies,” said M Vasudevan K, President Light Vehicles, Brakes India. he said.According to the release, over the last few years, Brakes India, which is a part of TSF Group, has been investing heavily in R&D and has continuously strengthened its localization efforts in its braking system offerings.
The company said that with the ever-evolving global mobility, the company feels that having a technology partner with global performance and technology expertise will enhance its capability in advanced braking solutions and efficient braking for alternatively fueled mobility.
Keizo Oda, Chief India Officer, ADVICS, said, “We believe the partnership will bring operational synergy by integrating the strengths of both companies and further strengthen security offerings for Indian clients and consumers."
