VMP Mumbai (Maharashtra) [India], April 13: Loud tunes and thrilling high notes were echoing in the heart of Mumbai as thousands of people gathered to celebrate the much-awaited celebration of the second edition of BMW Joytown Day 1 with the musical maestros – A stellar lineup of The Chainsmokers was performed. Armaan Malik, When Chai Met Toast and OG Shez. Each artist performed a selection of their biggest hits to enthrall the audience and created an unforgettable atmosphere of celebration and happiness. BM Joytown brings together BMW, Mini and BMW Motorrad to offer a unique experience that is a perfect blend of cars and bikes, music, entertainment and gastronomical delights. Vikram Pawah, President, BMW Group India, said, “BMW Joytown has become a cherished legacy and continues to spread joy and excitement among our patrons and their families, establishing itself as the identity of festivals, music, This unique blend of automobile and culinary excellence is designed to cater to a broad spectrum of interests, ensuring there's something in between.The second edition of BMW Joytown has received an overwhelmingly positive response for everyone to enjoy, reinforcing our commitment to creating unforgettable experiences against the dynamic and energetic backdrop of Mumbai, with the first day featuring extraordinary performances by The Chainsmokers and Diverse The exhibit was performed by the Artists Series. We look forward to welcoming everyone to the next series of performances, promising to make the experience even better.
BMW Joytown is an exclusive luxury motoring festival experience curated by BM Group India, combining automotive excellence with the vibrant world of music and culinary delights. The festival caters not only to automotive fans but also their families, offering a wide range of musical genres to satisfy the diverse tastes of a diverse audience. With a carefully selected line-up of renowned artists from various musical fields, the BMW Joytown brand ensures an engaging experience for both enthusiasts and music lovers alike, as the BMW, Mini and BMW Motorrad ranges are showcased in various areas.The BMW Zone was a comprehensive display of the entire BMW. The product portfolio has been carefully organized into specialized display areas to highlight the diverse strengths of the brand. The 'City Circuit' area was dedicated to the elegance and sophistication of BMW sedans, while the 'Adventure Trail' highlighted the BMW X range of Sports Activity Vehicles (SAVs) and emphasized their versatility and power. 'Adrenaline Alley' was a paradise for speed lovers featuring high-performance BMW M cars. Additionally, the 'BMW Electric Zone provided a glimpse of the future with BMW i electric vehicles, showcasing the brand's commitment to innovation and sustainability.Big Love is an optimistic mini outlook on life that guides you forward in everything we do. On this basis, Mini Zone was a display of progressiveness and creativity. Prominently showcased were two iconic Mini models: the Mini Countryman, known for its adventurous spirit and spacious design, and the Mini 3-Door Hatch, which embodies the original go-kart spirit of fun and agility. This area was a deep expression of great love and the Mini Make Life a Ride manifesto echoed throughout the BMW Motorrad region. This zone includes the Motorrad Garage where visitors can marvel at the full range of BM Motorrad bikes, including iconic vintage models.The latest BMW Motorrad Accessories and the BMW Motorrad Style Collection offer a range of high-quality gear and fashionable apparel for the discerning rider. Complementing the experience, the area also features a beer garden, providing a perfect place to relax, enjoy good food and drinks, and immerse yourself in the vibrant motorbike culture. Other highlights included gravity-defying stunts by BMW Motorrad riders and drifts in a BMW M car. Audience all evening.The latest trends in BMW, MI and BMW Motorrad Lifestyle Collection and accessories were available with special offers on select items #BMWJoytown #BMWIndia #SheerDrivingPleasure #MINIIndia #BIGLov #BMWMotorradIndia #MakeLifeARide #BMWMotorradDaysInIndi
BMW Joytown is an exclusive luxury motoring festival experience curated by BM Group India, combining automotive excellence with the vibrant world of music and culinary delights. The festival caters not only to automotive fans but also their families, offering a wide range of musical genres to satisfy the diverse tastes of a diverse audience. With a carefully selected line-up of renowned artists from various musical fields, the BMW Joytown brand ensures an engaging experience for both enthusiasts and music lovers alike, as the BMW, Mini and BMW Motorrad ranges are showcased in various areas.The BMW Zone was a comprehensive display of the entire BMW. The product portfolio has been carefully organized into specialized display areas to highlight the diverse strengths of the brand. The 'City Circuit' area was dedicated to the elegance and sophistication of BMW sedans, while the 'Adventure Trail' highlighted the BMW X range of Sports Activity Vehicles (SAVs) and emphasized their versatility and power. 'Adrenaline Alley' was a paradise for speed lovers featuring high-performance BMW M cars. Additionally, the 'BMW Electric Zone provided a glimpse of the future with BMW i electric vehicles, showcasing the brand's commitment to innovation and sustainability.Big Love is an optimistic mini outlook on life that guides you forward in everything we do. On this basis, Mini Zone was a display of progressiveness and creativity. Prominently showcased were two iconic Mini models: the Mini Countryman, known for its adventurous spirit and spacious design, and the Mini 3-Door Hatch, which embodies the original go-kart spirit of fun and agility. This area was a deep expression of great love and the Mini Make Life a Ride manifesto echoed throughout the BMW Motorrad region. This zone includes the Motorrad Garage where visitors can marvel at the full range of BM Motorrad bikes, including iconic vintage models.The latest BMW Motorrad Accessories and the BMW Motorrad Style Collection offer a range of high-quality gear and fashionable apparel for the discerning rider. Complementing the experience, the area also features a beer garden, providing a perfect place to relax, enjoy good food and drinks, and immerse yourself in the vibrant motorbike culture. Other highlights included gravity-defying stunts by BMW Motorrad riders and drifts in a BMW M car. Audience all evening.The latest trends in BMW, MI and BMW Motorrad Lifestyle Collection and accessories were available with special offers on select items #BMWJoytown #BMWIndia #SheerDrivingPleasure #MINIIndia #BIGLov #BMWMotorradIndia #MakeLifeARide #BMWMotorradDaysInIndi
