• Diljit Dosanjh, The Karan Kanchan Experience till Apes and IB Inc's stellar performances enthralled the audience on the second day.

• 30,000 spectators, performances from 8 leading artists, 20+ culinary and gourmet food brands and unlimited entertainment.

• Showcasing the entire product range of BMW, Mini and BMW Motorrad, action-packed drifts and stunts.Mumbai, India. 15 April 2024

BMW Group India successfully concluded the second edition of BMW Joytown with an evening packed with spectacular performances amongst its patrons and a mesmerizing lineup of BMW, Mini and BMW Motorrad vehicles.Diljit Dosanjh, The Karan Kanchan Experience, Till Apps and IB In gave a mesmerizing performance creating a perfect blend of Punjabi and electronic music. The fusion created an electrifying atmosphere that enthralled the audience with a unique fusion of musical styles.

Diljit Dosanjh's performance was particularly mesmerizing, featuring live renditions of his all-time hits and iconic tracks. This fusion not only showcased the versatility of the artistes, but also created a magical experience that left the audience mesmerized and eager for more. Mr. Vikram Pawah, President, BMW Group India said, “BMW Joytown has redefined excellence in the field of music and automotive festivals.This extraordinary two-day extravaganza of high-octane entertainment, electrifying music, spectacular displays of BMW, Mini and BMW Motorrad vehicles and unique culinary delights has enthralled the audience and exceeded expectations. We express our heartfelt gratitude to our esteemed patrons for their invaluable support in making the second edition of BMW Joytown an extraordinary success.

BMW Joytown is an exclusive luxury motoring festival experience curated by BM Group India, combining automotive excellence with the vibrant world of music and culinary cuisine. The festival caters not only to automotive fans but also their families, offering a wide range of musical genres to satisfy the diverse tastes of a diverse audience. With a carefully selected line-up of renowned artists from various musical fields, the BMW Joytown brand ensures an engaging experience for enthusiasts and music lovers alike.Tickets for BMW Joytown 2024 sold out within days of its announcement, highlighting the immense popularity and anticipation of the event. This year's edition of BMW Joytown featured an impressive lineup of eight renowned artistes who delivered mesmerizing performances. Additionally, over 20 culinary and gourmet food brands offer a diverse and delectable range of culinary delights. Spread over two exciting days, BMW Joytown 2024 offers unlimited entertainment, making it a memorable experience for all attendees. The BMW, Mini and BMW Motorrad ranges are showcased across various arenas.The BMW Zone was a comprehensive display of the entire BMW product portfolio, carefully organized into special display areas to highlight the brand's diverse strengths. The 'City Circuit' area was dedicated to the elegance and sophistication of BMW sedans, while the 'Adventure Trail' highlighted the BMW X range of Sports Activity Vehicles (SAVs) and emphasized their versatility and power. 'Adrenaline Alley' was a paradise for speed lovers featuring high-performance BMW M cars. Additionally, the 'BMW Electric Zone provided a glimpse of the future with BMW i electric vehicles, demonstrating the brand's commitment to innovation and sustainability.

Big love is an optimistic short view of life, which guides you forward in everything we do.On this basis, Mini Zone was a display of progressiveness and creativity. Prominently showcased were two iconic Mini models: the Mini Countryman, known for its adventurous spirit and spacious design, and the Mini 3-Door Hatch, which embodies the original go-kart spirit of fun and agility. This area was a deep expression of the great love and world of Mini. The Make Life a Ride manifesto resonated throughout the BMW Motorrad region. This zone includes the Motorrad Garage where visitors can marvel at the full range of BM Motorrad bikes, including iconic vintage models.The latest BMW Motorrad Accessories and the BMW Motorrad Style Collection offer a range of high-quality gear and fashionable apparel for the discerning rider. To complement the experience, the area also features a beer garden, providing the perfect place to relax, enjoy good food and drinks, and immerse yourself in the vibrant motorbike culture.

Other highlights

Gravity defying stunts by BMW Motorrad riders and drifts in BMW M cars kept the audience entertained throughout the evening. The latest trends in BMW, Min and BMW Motorrad Lifestyle Collection and accessories were available along with special offers on select merchandise. The spectacular lineup of artists who cast a spell on Mumbai at BMW Joytown was curated by BookMyShow Live, the live entertainment experiential division of BookMyShow. .If you have any questions, please contact:

BMW Group IndiaAbhay Dange, Director, Press and Corporate Affairs

Cell: +91 9910481013; Phone: +91 124 4566600; Email: [email protected]

Sachit Gaikwad, Press & Corporate Affairs, Cell: +91 9560725900; Phone: +91 124 4566600; Email: [email protected]

Internet: www.bmw.in

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(Disclaimer: The above press release has been provided by HT Syndication and we will not take any editorial responsibility for this content.)