This partnership will focus on increasing digital financial literacy among ODOP stakeholders in multiple districts.

Nivrutti Rai, MD & CEO, Invest India, said, “Through the financial inclusion sessions, ODOP stakeholders including artisans, small business owners and local entrepreneurs will gain access to essential financial tools and knowledge, thereby creating a supportive ecosystem for local businesses. will lead to." ,

This move will increase access to digital payment modes among ODOP merchants in Tier 3-4 cities and rural areas.

The objective of ODOP is to convert each district into a manufacturing and export hub by identifying products with export potential in the specific district.

"This also aligns well with Prime Minister Narendra Modi's vision of promoting balanced regional development in all the districts of the country through ODOP," said Nalin Negi, CEO of BharatPe.

“By providing essential digital financial training and tools, we aim to empower ODOP producers and sellers to thrive in the digital economy,” Negi said.

The targeted locations for this initiative include major districts of Haryana, Himachal Pradesh, Punjab, Rajasthan, Uttar Pradesh, Gujarat, Madhya Pradesh and Delhi-NCR.