Mumbai, Bharat Petroleum Corporation Ltd on Friday announced the launch of 'eDrive stores' in association with electric scooter maker Bounce Infinity as an integral part of a strategy to transform its fuel stations into versatile power hubs.
Designed to make electric vehicles more accessible and create awareness among aspiring electric vehicle customers, these 'eDrive stores' will be for retail sale of electric scooters, strategically located at BPCL outlets. These stores will be operated by Bounce Infinity or through BPCL's dealer network, BPCL said in a statement.
This initiative opens up opportunities for BPCL dealers to become integral parts of the electric vehicle revolution. Bounce Infinity will provide marketing, inventory management and training support to BPCL dealers operating eDrive stores, ensuring consistent product availability and improving customer satisfaction, the company said.
Each BPCL location will have a single brand, allowing Bounce Infinity or another brand to have an exclusive presence per outlet.
"The partnership with Bounce Infinity is an integral part of our strategy to transform our fuel stations into versatile energy hubs that meet the evolving needs of our customers and contribute to environmental sustainability," said Pardeep Goyal, Retail Business Director, BPCL.
This collaboration leverages BPCL's extensive network to transform select fuel stations into electric vehicle hubs where consumers can purchase, experience and test Bounce Infinity's electric scooters, it said, adding that each outlet will be equipped with charging points. , which will make it convenient for customers to load. their vehicles on site.
“Bounce Infinity will now leverage BPCL’s extensive retail network to offer consumers convenient access to our innovative range of electric two-wheelers.
“The flexible operating model of eDrive stores ensures consistent compliance with the highest standards of quality and operational efficiency across all locations,” said Vivekananda Hallekare, Co-Founder and CEO of Bounce Infinity.
Designed to make electric vehicles more accessible and create awareness among aspiring electric vehicle customers, these 'eDrive stores' will be for retail sale of electric scooters, strategically located at BPCL outlets. These stores will be operated by Bounce Infinity or through BPCL's dealer network, BPCL said in a statement.
This initiative opens up opportunities for BPCL dealers to become integral parts of the electric vehicle revolution. Bounce Infinity will provide marketing, inventory management and training support to BPCL dealers operating eDrive stores, ensuring consistent product availability and improving customer satisfaction, the company said.
Each BPCL location will have a single brand, allowing Bounce Infinity or another brand to have an exclusive presence per outlet.
"The partnership with Bounce Infinity is an integral part of our strategy to transform our fuel stations into versatile energy hubs that meet the evolving needs of our customers and contribute to environmental sustainability," said Pardeep Goyal, Retail Business Director, BPCL.
This collaboration leverages BPCL's extensive network to transform select fuel stations into electric vehicle hubs where consumers can purchase, experience and test Bounce Infinity's electric scooters, it said, adding that each outlet will be equipped with charging points. , which will make it convenient for customers to load. their vehicles on site.
“Bounce Infinity will now leverage BPCL’s extensive retail network to offer consumers convenient access to our innovative range of electric two-wheelers.
“The flexible operating model of eDrive stores ensures consistent compliance with the highest standards of quality and operational efficiency across all locations,” said Vivekananda Hallekare, Co-Founder and CEO of Bounce Infinity.
